User:Ayesharasheed1/sandbox

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What is SEO? Complete Step-By-Step Guide - Ayesha Rasheed
SEO Stands for Search Engine Optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves organic ranking, meaning you don't pay to be in that space. To simplify it, SEO means optimizing a piece of online content so search engines like Google show it towards the top of the page when someone searches for something.

For example, when someone searches for “vegan lasagna,” they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. To do that, you need to rank above all the other websites with recipes for vegan lasagna. That’s the goal of SEO marketing.

Most online searches begin with a search engine like Google. In fact, 75 percent of searches start on Google. To rank higher on Google, you need to understand how search works and then optimize your content.

Core Elements of SEO
On-page and Off-Page is the CORE elements of SEO.

On-page SEO: On-page SEO refers to all the techniques and strategies used to optimize pages within a website to improve its ranking in search engine results. This includes optimizing page content for keywords, improving page speed, optimizing page titles and headings, making sure the page is mobile friendly, optimizing image alt tags and internal links, and providing a good user experience.

Off-Page SEO: Off-page SEO refers to the techniques and strategies used to increase a website’s visibility on the web. This includes link building, citation building, social media marketing, content marketing, influencer marketing, and more. The goal of off-page SEO is to build a strong online presence that will help improve a website’s ranking in search engine results.