User:Azaleachacon/sandbox

Rhetoric
Epithets have a wide spectrum of forms it could be used in. Epithets can be used negativity and are usually seen that way, in rhetoric it is used as a descriptive way in favor of the rhetor. With the postive and negative aspects comes along which words or phrases can be seen as an epithet in a rhetorical way, Donoghue describes this in their article when stated, "In this rhetorical sense, epithets are not restricted to single adjectives; they may include nouns or phrases. Conveying what is essential to the noun continues to characterize epithet even in later centuries when the phrase is not formulaic." With persuasion being a key component of rhetoric, it is rational to use epithets. The use of persuasive wording gives leverage to a rhetors in their arguments to sway their audience. Knowledge alongside with descriptive words or phrases can be a powerful tool, this is supported in Bryan Short's article when he states "The New Rhetoric derives its empiricist flavor from a pervasive respect for clarity and directness of language." Rhetors use epithets to direct to their audience to see their point of view with use of language in forms of imagery as a persuasive tactic. As in Matt Bai's article The Framing Wars, he states ". . . a handy term to describe anything to do with changing the party's image though some new combination of language." An audience that can be influenced is a goal, and framing contributes into this in the rhetorical world.