User:Azim ul haq/Put up a new definition

Dynamic Branding
This is a new 'Branding Strategy' model; an approach where brand initiatives keeps evolving with changes in business environment on a much more faster note. The model looks away from the Annual Brand Plan concept, and focus on a more quarterly approach toward branding strategy and implementation.

Dynamic Branding' challenges the traditional brand planning models - The models strength lives in its ability to remain 'Real-time, meaning this branding approach is much more closer to business as well as to the customer needs.

'Dynamic Branding' can be well delivered via branding activities across all the different customer touch-points.