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Gildo Seisdedos, (May 14, 1967), is a Spanish economist and lawyer specialized in city marketing and smart cities, who manages international forums on urban planning. Ph.D. in Urban Economics, he is a professor at the IE Business School, lecturer and editor in media and international publications. He has published several books, highlighting Managing twenty-first century cities, published in Spanish by Prentice Hall (Financial Times).

Biography
Seisdedos was born in Salamanca, where he spent his childhood and youth. After completing his studies he worked in various companies and started his career as a researcher and consultant for urban management and city marketing.

His residence as a researcher in London, Los Angeles and Buenos Aires, have provided with the tools and methodology to be an expert in the planning and management of cities.

In 2007 he concluded his doctoral thesis Marketing as a strategy tool for the design of urban development, and began his career as a consultant in different world regions and cities: Madrid, Segovia, Cuenca, Zaragoza, Nuevo Hamburgo (Brasil), Barcelona, Burgos, Bogotá, Cuenca (Ecuador), Almería, Irún, Viena and Omán, where he participated in the planning project of the Sultanate.

He teaches marketing and urban policies at IE since 1998 and directs various national and international forums on urban policies. As an expert in sustainable urbanism and smart cities, promotes the efficient management of cities that also incorporates technology to citizens. He favors innovation and infrastructure services through ICTs, to compete successfully and attract funding, tourism and talent.

His book Managing XXI century cities (2007), introduced a new methodology, the UDS or urban development strategy, which included physical planning, strategic town and city brand marketing, and it´s changing the way that cities face the new competitive environment.

Member of the editorial board of the Journal of Town and City Management and Sustainable City magazine, where he is a regular contributor, participates in international conferences, foros and workshops on the future of the management of cities, in search of greater competitiveness, sustainability and social cohesion.

Books

 * SEISDEDOS, G. Cómo gestionar las ciudades del siglo XXI. Preface by Alberto Ruiz Gallardón. Madrid: Prentice Hall (Financial Times), 2007. 204 p. ISBN: 978-8483223567.
 * _____, LOPEZ DE URALDE, I., MIRABET, V., Diccionario abreviado de términos de branding. Barcelona: Coleman, 2009.  180 p. ISBN: 978-84-613-6037-6.

Refereed Publications

 * SEISDEDOS, Gildo. La gestión inteligente del desarrollo urbano.  Nueva Revista de politica, cultura y arte, nº 138, junio 2012, p. 96 – 104  http://www.nuevarevista.net/articulos/la-gestion-inteligente-del-desarrollo-urbano
 * _____, Las ciudades como motor de dinamización, Nueva Revista de politica, cultura y arte, Nº 135, noviembre 2011. http://www.nuevarevista.net/articulos/las-ciudades-como-motor-de-dinamización
 * _____, y MATEO, C. Different Branding Strategies from the use of the Territory of Origin by Commercial Brands: the Brand-Territory Matrix. Journal of Town & City Management, 2010,Vol.1(2): 175 - 186. http://bestplaceinstytut.org/en/different-branding-strategies-from-the-use-of-the-territory-of-origin-by-commercial-brands-the-brand-territory-matrix
 * _____, COCA-STEFANIAK, A., et al. International trends in city management - views from around the editorial board. Journal of Town & City Management, 2010, Vol.1(1): 8 - 30.

Chapter of books and Monographs

 * SEISDEDOS, G. & VAGGIONE, P. Sex and the city: city branding in spanish cities. In GO, F. M. & GROVES, R. (ed.) International Place Branding Yearbook 2012: managing smart growth and sustainability. Palgrave Macmillan, 2012,  p .81-92. ISBN: 9780230279520
 * _____, & MATEO, C. From Madrid Global to global Madrid, In ASHWORTH, G. y KAVARATZIS, M. (Eds.). Towards effective place brand management. Branding European cities and regions. London: Edward Elgar, 2010, p.: 69-88. ISBN: 978 1 84844 242 9  http://www.e-elgar.com/Bookentry_contents.lasso?currency=US&id=13378

Related Links

 * http://www.designconvergence.org/
 * http://www.isocarp.org/
 * Habitat (UN) http://www.unhabitat.org
 * Revista Ciudad Sostenible (Sustainable City): http://www.ciudadsostenible.eu/
 * Outside Edge: Sex, Drink and Benidorm’s Heritage. Financial Times 28/11/2008 http://journalisted.com/article/m67c
 * ¿Es rentable para Madrid celebrar unos Juegos Olímpicos? Expansión 02/10/09 http://www.expansion.com/2009/10/01/entorno/1254431420.html
 * Hoy la Competencia se da entre Ciudades Heraldo de Aragón 07/12/08 http://www.merco.info/datafiles/0000/0182/2008_12_07-Heraldo_de_Aragon-Hoy_dia_la_competencia_se_da_entre_ciudades.pdf
 * The Ttwo-Way Relationship between a Brand and its Place of Origin, Wharton Universia http://www.wharton.universia.net/index.cfm?fa=viewfeature&id=1464&language=english

Notes and References
Category:1967 births Category:Economists Category:Marketing Category:Urban planners Category:IE Category:living people