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Chris Clarke is an Australian born social entrepreneur. He is currently the CEO of Pure Growth Partners and partner with Curtis "50 Cent" Jackson on Street King.

Early Professional Life
After studying finance at Monash University, Clarke began directing music videos and theatre. At the age of 23, he founded Pure Creative, which quickly expanded into seven offices and became one of Asia's hottest creative agencies with a blue-chip client base that included Mars Inc., Procter & Gamble, Australian Tourist Commission and Coca-Cola. In late 1999, Chris sold Pure Creative to Bcom3 (Leo Burnett - D'Arcy).

Clarke then founded Virtual Communities in 1999, an Internet company whose board he still sits on today. Its sole purpose was to bridge the gap between information rich and poor, working in partnership with the Australian Council of Trade Unions, The Catholic and Anglican Churches. Virtual Communities sold its Internet assets to a leading Telco in Australia after a few years.

Nitro and SapientNitro
In 2002, Chris founded Nitro in Shanghai, a creative & digital agency with offices in Melbourne, London, Moscow, Sao Paulo, Tokyo, and New York. His clients include Mars, Footlocker, Volvo, Kraft, and Nike. Nitro was the “most awarded” agency in the history of Cannes advertising Festival 2009 by winning 3 Grand Prix and 5 Gold Lions.

In 2009, Chris merged with Sapient Group to create SapientNitro; the biggest independent and a top 10 global advertising & digital network, with 35 offices around the world & 8,500 employees. Clarke partnered with co-chief creative officer Gaston Legorburu to combine brand-led thinking and above-the-line creative with the company’s deep digital marketing and technology expertise. Clarke also served as a strategic advisor on key accounts. Clarke became Global Chief Creative Officer and Executive Chairman.

By January 2011, SapientNitro had 9,500 people in 35 offices around the world with a market cap of over $2 billion.

Pure Growth Partners and Street King
In January 2011, Clarke resigned from SapientNitro and created Pure Growth Partners.

Celebrity and charitable partnerships are integrated components of Pure Growth Partners’ business plan. Clarke cites a statistic that 20 percent of people believe in advertising, but 90 percent believe in referrals from friends, and many people include celebrities in the list as friends. The celebrity partnerships provide extra support to Pure Growth Partners’ one-for-one charity donation model, which Clarke says was inspired by Tom’s Shoes. The accessory company donates a pair of new shoes to a child in need for each pair that is purchased.

Pure Growth's first product launch was Street King – an energy shot in partnership with rap super star Curtis "50 Cent" Jackson. With every Street King energy shot sold, a meal is provided for a child in need through the United Nations World Food program. Street King has already funded millions of meals.

Pure Growth Partners chose the energy shot category as their first beverage launch because of the lack of a clear No. 2 brand in the category. The partnership with Jackson was a natural fit for the energy category as the rapper is known for his personal energy and physical fitness, Clarke says.

Philanthropy
Clarke is an active philanthropist who has founded charities including a "Celebration of Life," a charity benefiting children helping to rebuild the Royal Children's Hospital; as well involvement in an orphanage in China, Cancer Schmancer, Mind Up & Millennium Promise.