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Argead Dynasty
The Argead Dynasty, also known as the Temenid Dynasty, came to control Phoenicia under the Conquerer Alexander the Great. Alexander's conquest of Phoenicia began during his attack on the Persian Empire. Emboldened by a victory over the Persian army at the Granicus River (334 BCE), Alexander went on to take the entirety of Asia Minor. To further cripple Persian forces, Alexander turned his attention towards coast cities, as taking control of them would deprive the Persians of naval bases. This brought Alexander into contact with the Phoenicians, as they were large contributors to the Persian navy. However, the Phoenicians desired freedom from Persian control, so many were quick to surrender to the armies of Macedonia, as Alexander has promised conquered cities freedom and self-determination should they surrender to him.

Conquest of Tyre
In 332 BCE, Alexander came into contact with the city of Tyre. Unlike other Phoenician cities, Tyre did not surrender control to Alexander. Upon reaching the city, envoys told they Macedonians that while they would not give up control of the city, they would submit to his demands. Alexander wished to make a sacrifice to the Greek god Heracles in the city's temple of Melqart, who is considered the Phoenician counterpart to Heracles, as his arrival coincided with a festival held to honor Heracles. The Tyrians, worried that the dedication to a Hellenistic god would both dishonor the god Melqart as well as signal a challenge to the sovereignty of the city, denied Alexander's request, offering him to make a sacrifice outside of the city. In an effort to maintain neutrality, the city of Tyre declared that they would not allow neither Macedonians nor Persians inside the city during the festival. Upset by the sudden denial, Alexander decided to besiege the city.

While Tyre's lack of hospitality was the direct cause, Alexander's decision to attack the city stemmed from many considerations. By allowing the city to remain independent, Alexander would not posses total control of the Mediterranean coast, thereby providing his newly conquered territories with weak spot, should the Persians deploy naval vessels. Secondly, by leaving the city after being spurned, his reputation as a conqueror would come into question, as he would have been successfully repelled by a much smaller force. This instance could, in some instances, be enough to spark rebellions to his power in discontented areas. Finally, by taking Tyre, Alexander would have conquered the whole of Phoenicia, further proving his status as a conqueror and also completely cutting off the Persians from access to the Mediterranean sea while simultaneously depriving them of their largest contributor to their navy.

After a grueling seven month siege which involved the building of a isthmus (see Siege at Tyre 332 BCE), the Macedonians captured the city. What followed was a slaughtering of many Tyrian citizens, as some put up resistance from within the walls. Following the subjugation of Tyre, Alexander performed his sacrifice to Heracles within the city's temple of Melqart, signifying his total control over the city. With the Alexander taking Tyre, Phoenicia fell into the control of the Argead Dynasty

Occupation
Following the establishment of control over Phoenicia, the Argead Dynasty began to spread Hellenism within the territory. This primarily took the form of various Greek rituals and festivals, which were practiced and held within cities like Tyre – 331, the year after the siege on Tyre, was a particularly notable year for festivities with various competitions being held within the city. These rituals served to further reinforced the Hellenistic culture on the Phoenicians by making it commonplace with in the territory.