User:Babatunde Ojedokun

Babatunde Ojedokun, is a passionate marketing professional with over 9 years’ experience in Brand Management, Marketing Communications, Field Marketing, Merchandising, Promotions, Events and Sponsorship. I gained experiences for Above the Line (ATL) and below the line (BTL) from Brands like Unilever, Guinness Nigeria Etisalat and Orange Drugs. My experiences are in Field Marketing, Marketing communications, Events and Sponsorships'; having worked on brands like Malta Guinness, Guinness Stout, Etisalat, Boska Paracetamol and Stimuno. My marketing experience spans FMCG, Telecommunications, Pharmaceuticals, Food and Beverages.

He is a Blogger and owns and write for Sprectre News, LappyPhone and AbulaGist. He is a Senior photographer at Aralcut Photo Studios. He ventures into photography back then in the college. He was involve in professional photographic for 4 years before graduating from Osun State Polytechnic, Iree. He owns an MBA in Marketing Management from LAUTECH

Love for Photography
His love for the art kept growing that he was made the Publicity Director during my NYSC days at NCCF. Here see him developing his career into Camera handling and video coverage.

After NYSC
Completing the compulsory one year NYSC in Anambra state, he joined Tequila Nigeria as a Merchandiser for Unilever Nigeria Plc. and grew to Account Executive level who is in charge of customer relations. While at Tequila Nigeria, he worked on the following accounts, Unilever Nigeria Plc., Guinness Nigeria, Plc (Malta Guinness Street Dance Africa 1 & 2, Guinness viewing Centers, (MVU), NEXT Newspaper distribution and subscriptions, Etisalat Nigeria, Events and Roadshows.)

Job Done & Projects Invlove
Stage Manager – Etisalat EasyCliq Relaunch Party @ GET Arena Project Coordinator – Etisalat EasyCliq Reloaded Road Show –South East & South West Project Coordinator – Etisalat WYSIWYG Road Show –North East & North Central Project Coordinator – Etisalat Easy Starter Road Show-Abia, Edo, Anambra & Rivers Project Monitoring – Guinness Football Fiesta -Lagos, Abuja, Benin, Jos, Ibadan etc. NEXT Newspaper – Timbuktu Media Malta Guinness Street Dance Africa – Guinness Nigeria Plc

Aralcut Studios
As an entrepreneur minded individual, he started a Company called Aralcut Nigeria. (Registered with C.A.C as Aralcut Ventures) Aralcut Nigeria is into Advertisement, Internet Marketing, Direct Marketing, Marketing Communications, and Website developments and hosting, photography and video coverage.

As part of focusing, he started Aralcut Studios; a photography and video-graphy sections, a firm that is involve in Wedding Photograhy, Event management, Video Productions, Event Supports, Family and Studios sessions. He is a blogger and the owner of three great blogs; www.sprectre.com.ng www.abulagist.com.ng and www.lappyphone.com

Aralcut Studios Handles
- Photography - Wedding Photography - Events & Occasions - Birthday & Burial - Studio Sessions & Home services - Video-graphy and Video Production - Landscape & Model Shots, Blogger

Now
Presently, he works as an Assistant brand Manager for Dexa-Medica in charge of OTC/Consumer Products and also a Senior Photographer with Aralcut Studios Lagos. He is a blogger and writes for www.sprectre.com.ng www.abulagist.com.ng and www.lappyphone.com His works can be viewed on his blog www.babatundeojedokun.com Blog and aralcutstudios.com

Orange Drugs Ltd. (Dexa Medica)                                                                                      2012 to Present

Assistant Brand Manager

•    Handles, ATL & BTL marketing activities for OTC/Consumer products (Boska Paracetamol, STIMUNO, etc.)

•    Create Brand communication plans and campaigns (Radio, Billboards, Outdoors, etc.)

•    Supervising Adverts agencies and managing production of advert creative materials and getting approval from government agency (NAFDAC, APCON, LASSA, etc.) and general administration

•    Deploys BRT Bus Campaign in Lagos, Billboards in Ibadan & Onitsha, House branding across Nigeria

M54 Advertising                                                                                                                   2011 to 2012

Senior Advert Executive – Intercontinental Wapic Insurance

•    Carried out ATL activities; Advert placement on Radio, Prints, TVC, Billboards, and Online etc.

•    Deploy Radio Plan and work with Radio Stations.

Tequila Nigeria                                                                                                                   2010 to 2011

Account/Activation Executive – Etisalat Nigeria

•    Handles activities of sales, activations, data capture and research

•    Executed direct marketing campaigns; Road-shows, Field Sales, Events & Product launch

•    Managed Activities in Abuja, Lagos, South West, South East, North East, North Central, etc.

Tequila Nigeria                                                                                                                               2010

Account Executive – Guinness Nigeria Plc.

•    Executed Guinness BTL activities for Malta Guinness, Guinness Stout

•    Handles and activated Guinness Football Fiesta MVU, (Mobile View Units) during EPL & Champion League

•    Monitored and activated Malta Guinness Street Dance Africa II, In-Bar Sales and Promotions in Clubs

Tequila Nigeria                                                                                                                               2009

Procurement Executive

•       Managed supplier management, procurement, production, contract negotiation and quality assurance.

•    Prepared PO, Maintained supplier certifications, quality audits, performance & standard budget cost reports.

•    Managed vendor relations, ordering processes, freight scheduling, returns, inventory control for accounts managements

•    Uses and applied CEBOS MQ1 software for control & procurement processes

Tequila Nigeria                                                                                                                    2007 to 2009

Merchandiser/Marketer – Unilever Nigeria Plc.

•    Handles activities/events to position Unilever brands and create TOMA to the public and increase revenue.

•    Performed Merchandising and Promotions activities which includes, Field Marketing

•    Creating availability and visibility for Unilever products and brands

•    Carried out Price Audit for Unilever products and competitors

•    Relates with Point-of-Purchase (POP)/Point-of-sales (POS) outlet, Key Distributors, wholesaler and consumers

National Population Commission (NPC)                                                                                              2006

Supervisor (Enugu-Ukwu, Anambra)

•    Maintained volunteer database, including skills and training

•    Delineate (location), count, collection, compilation and colleting of censors figure

NYSC (Youth Service)                                                                                                            2005 to 2006

Subject Teacher - Abba, Anambra

•    Taught secondary students on Fine Arts using a variety of teaching and motivational strategies. Planned and coordinated various activities and special events. Assist students in overcoming subject difficulties

Aralcut Studios Photography                                                                                                  2000 to Date

Head Photographer - Lagos

•    Researching and working according to briefs for Photographs & Videos

•    Working in different locations and in different circumstances to get the right Images

•    Uses an extensive range of technical equipment, including cameras, lenses, lighting and specialist software

•    Communicating with photographic subjects, putting them at ease, encouraging them and directing them

•    Specialize in Photography (Corporate, Weddings, Models etc.) Video Editing, Videography, Events, Photo

Session, Outdoor, Indoor & Home service, etc.

Educations

Ladoke Akintola University of Technology, Ogbomosho, Oyo                                                               2013

Master of Business Administration (MBA) - Marketing

Advertising Practitioner Council of Nigeria - APCON, Lagos                                                                  2011

Certificate in Advertising

FONT-IT International, Lagos                                                                                                           2011

Certificate in Computer Engineering & Repairs

Certified Institute of Treasury and Financial Management – CITFM, Lagos                                             2010

Certificate in Financial Management

Nigeria Institute of management - NIM, Lagos                                                                                    2006

Proficiency Certificate in Management

Osun State Polytechnic, Iree, Osun                                                                                                    2003

Higher National Diploma in Business Administration (HND)

Osun State Polytechnic, Iree, Osun                                                                                                    2002

National Diploma in Business Studies (OND)

Ezee Computer College, Lagos                                                                                                         2002

Diploma in Computer Appreciation & Desktop Publishing

Cardoso High School, Gaskiya, Ijora Lagos                                                                                        1996

Secondary School leaving Certificate (WASSCE/SSCE)

Ireti Primary School, Ijora Lagos                                                                                                       1990

First School leaving Certificate (FSLE)