User:Babberci/Nominal focus group

Nominal Focus Group is a combination of two existing qualitative data collection approaches, developed by Tunde Varga-Atkins, Jaye McIsaac and Ian Willis,. It is conducted by a facilitator to explore, evaluate and improve a topic, a service or an experience with a small group of participants (5-12). The first stage of the session consists of a Focus Group. The neutral facilitator guides participants through a number of questions and explores their views. The aim of this stage is to allow for an in-depth discussion of the topics agreed. The second stage is a shortened Nominal Group Technique, in which participants are asked to put forward a small number of ideas (1-3) each, which are collated, grouped and ranked by them. The outcome is a list of actions which indicates group consensus of the priority areas.

Benefits
1. Focus group stage: participants able to voice their opinion and able to recall their experiences as a result of the group discussion. 2. Nominal/ranking stage: offers clarity on what needs prioritising based on group consensus, whilst enabling all individuals to take part in the ranking exercise.