User:Babs Fagade

BABAJIDE ADESOJI FAGADE (born 29 May 1974), Babs Fagade as fondly addressed in the advertising industry is a serial entrepreneur and Publisher, Outdoor Republic Magazine (www.outdoor-republic.org)

Babs an advertising and marketing professional with over 25 years of experience that cut across diverse sectors like banking, manufacturing, Telecommunications, Outdoor Media companies, Advertising and Media agencies. He has vast experience in marketing communication working in private and public sector organisations including with Advertisers, Advertising agency, Media independent agency and Outdoor Advertising companies. Previously, he has worked with the two pioneer Advertising companies in Nigeria, Lowe Lintas and Afromedia Plc where he once served as the Chief Operating Officer of Afromedia Gambia Limited. He resigned as the MD/CEO of E-motion Advertising Limited in 2013 and worked briefly with Globacom as Director, Out-of-Home advertising before incorporating an Out-of-Home advertising company, Ocean Outdoor Limited (OAAN member company). He also served as Director General/CEO of Oyo State Signage and Advertisement Agency (OYSAA) between 2015 and 2016. He is currently the Chairman of Streettoolz Limited (AAAN member company). In addition, he is the Executive Vice Chairman of Nimbus Media Limited. He recently concluded his MBA degree at the University of Ibadan. He is a graduate of Marketing and holds a Post Graduate Diploma in Advertising and Public Relations. He is also an alumnus of the London Business School, U.K and Lagos Business School of the Pan Atlantic University, Lagos. He is a Fellow of the National Institute of Marketing of Nigeria, Member of the Chartered Institute of Marketing U.K (CIM) and a full member registered with Advertising Practitioners’ Council of Nigeria (APCON).

Babs has been contributing to the development of the marketing communications industry as the publisher of OUTDOOR REPUBLIC; Nigeria’s premier Out-of-Home Advertising journal since 2007. He is also an Exco member of the Outdoor Advertising Association of Nigeria (OAAN) and facilitators at the School of Media and Communications of the Pan Atlantic University, Lagos in his area of competence.

He is a change agent through his pet project known as Young Outstanding Undergraduates (YOU), a youth empowerment initiative that promotes entrepreneurship spirit in the next generation.