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WagerWire is an online marketplace where bettors can buy and sell previously placed sports bets. The Los Angeles based company was founded in 2021 by UCLA roommates Zach Doctor, Travis Geiger and Guy Dotan.

Much like other secondary marketplace platforms like StockX or StubHub, the idea behind WagerWire is to allow users to leverage their bets as assets, creating multiple applications for a bet rather than a singular outcome.

In addition to its direct-to-consumer platform, WagerWire has built a business-to-business infrastructure giving operators the ability to embed trading functionality inside their sportsbooks.

History
The origins of WagerWire began in 2018 (from Gaming Today):

“I had placed a bet on an NFL line,” Doctor explained. “I had gotten minus-3 before the game. And then the team – I think it was the Packers – they’re up by like 10 points halfway through the second quarter. Now the live line has moved. It’s up to like minus-10. But Trav didn’t want to grab minus-10. He wanted minus-3. But the sportsbooks don’t offer minus-3 anymore once the line’s moved. So that was like, ‘Wait a minute. How could you set up a system where you could actually get the line that someone else had from before the game?'” The idea ruminated until they began moving on it as a business plan in 2018.”

Fundraising
In July 2022, WagerWire announced it closed $3 million in seed funding. The round was led by super angel Roger Ehrenberg, co-owner of the Miami Marlins, through his venture funds, IA Sports Ventures and Eberg Capital. Other investors include Cardinal Sports Capital and HPL Digital Sport Accelerator Program, SimpleBet founder Joey Levy’s 305 Ventures, Full Moon Sports Solutions, Sports Meta, law firm Cooley LLP, and early investors in Palantir, Canva, and Tesla.

Technology
WagerWire’s platform is built on proprietary technology. The technology was engineered for seamless integration into complex systems and real-time, high-volume trading.

The Trade Desk (TTD) and Datadog (DDOG) backer Roger Ehrenberg is quoted as saying: "As sportsbooks search for cost-effective acquisition and retention strategies, WagerWire is a new solution to create a more engaging and social experience for bettors.”

WagerWire has its Gaming Laboratories International (GLI) certification and "has been working closely with regulators."

Founders
WagerWire was founded by Zach Doctor, Travis Geiger and Guy Dotan. The three were Sigma Nu fraternity brothers at UCLA.

Partnerships
WagerWire has partnered with a handful of operators in different capacities.

In 2022, WagerWire announced partnerships with a few companies focused on sports betting education. Its partnership with Gaming Society helps bolster education in the U.S. and its partnership with venture-backed sports betting platform Wagr helps to grow a better-educated community of sports bettors.

WagerWire also operates as an affiliate for at least nine operators (including BetMGM, Caesars, SuperBook Sports, Unibet, Tipico, RSI’s BetRivers and SugarHouse and 888’s SI SportsBook).

In September 2023, WagerWire announced a new deal with betting operator Betr. Through the integrated partnership, WagerWire's secondary marketplace for bets will be integrated into Betr's sportsbook platform, going live sometime in 2024. The partnership also extends to content, with the two companies collaborating on an original video series.

WagerWire also has a partnership with sports betting technology provider SB22. Under the partnership, the company's marketplace technology will be integrated into the sports betting products SB22 builds for its customers.

In February 2024, WagerWire announced its marketplace technology was integrated into a fantasy sports operator, RealTime Fantasy Sports. For the first time, users are able to buy and sell active fantasy contest entries, live in 27 states and D.C.

Original Research
WagerWire has released reports of original research about sports bettors.