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News Framing
In Journalism, news framing can be referred to as the angle from which a story is told. Framing is a strategy that journalists use to make an article interesting and engaging to its readers. Jim A. Kuypers believe that through the concept of news framing, the media becomes influential in shaping people's reactiong to a certain issue or topic. According to Robert Entman, framing involves salience and selection in writing an article. He argues that framing selects a particular perspective that the writer wants the audience to perceive. A story should be framed in a salient way in order to make it more appealing to the receivers.