User:Bansal Simpi/sandbox

On February 10, 2014, HCL Technologies, a leading global IT services provider, launched the first ever global Twitter recruitment campaign called #CoolestInterviewEver. The campaign has HCL conducting a series of interviews exclusively over Twitter, offering the winning candidate an opportunity to work on a yearlong strategic project with the company's top management.

Campaign Execution
The campaign is well executed with a dedicated microsite. The campaign is promoted on Facebook, Twitter, and YouTube in a very well planned manner to attract registrations and spread by word of mouth about the social recruitment campaign.

The campaign is divided into two phases: The first phase, involves a shortlisting process where registrants are asked a number of questions. The second phase, involves interaction with the respective Industry heads at HCL.

The first campaign video was uploaded on January 10, 2014, followed by a couple of other videos.

Interview Process on Twitter
The interview would run for three weeks consecutively and interested candidates from across the globe would be connected with the company's HR executives through Twitter. The five top applicants would participate in one-on-one interviews on Twitter. In the third and last week, HCL would choose one candidate who would serve for 12 months in one of the five chosen roles (listed below). The company's tempting description of the jobs is that they are "tailor-made for those who are young-at-heart" and who excel in their chosen sphere of activity.

Offered Job Profiles

 * Ideapreneurship Evangelist - As an Ideapreneurship Evangelist, the candidate will get a chance to travel to different HCL offices and share his/her ideas and thoughts with other HCLites.
 * Big Data Guru - In this profile, the candidate will get to work directly with HCL's analysis and data research teams and gain exposure to 76 industries across the globe.
 * Hacker-in-Chief - In this role, the candidate will get an opportunity to work closely with HCL's web design and project delivery teams, and be part of the most challenging projects within the company.
 * Digital Voyager - The candidate will work closely with HCL's digital marketing team, exploring HCL's digital presence, and recommending the right changes to connect HCL to the rest of the world online.
 * Womenspiration - The candidate will be aligned to HCL's employee branding team and will interact with HCL employees to explore new avenues within the organization where women will emerge as future leaders and help craft a strategy to ensure women empowerment within HCL.

Benefits
In addition to an opportunity to work on strategic projects with HCL, the winner will receive up to USD 75,000, as more specifically detailed in the terms and conditions, and access to an HCL leadership mentor in his or her particular field. “Over the past decade, HCL has built upon its Employees First, Customers Second management philosophy to unleash the innovative thinking of empowered employees,” said Prithvi Shergill, Chief Human Resources Officer, HCL Technologies. “This social media campaign is an extension of our employee-centric culture, designed to uncover new talent in the IT field while strengthening our position as a progressive organization utilizing new age media to refresh the recruitment process."

The campaign is an innovative way of using social media for an exercise that involves a tremendous amount of effort and time.