User:Barinder billa/sandbox

Fast Introduction to Landing Page

For many years, the term "landing page" was used to describe the main page or home page of a website. It was, essentially, the page that someone "landed on" when they accessed a website. With trends in search engine technology advancing, however, a landing page has changed its meaning slightly. Here is some helpful information on what this page is, what it's used for, and how to create one!  What is a Landing Page?

Most businesses consider a landing page to be a place on their website that is used to capture a visitor's attention as well as request their information. Such pages will typically be straightforward, offering concise copy that seeks to peak the interest of the reader and encourage them to develop a relationship with the company. For some businesses, this may be a "Create an Account" signup or a "Request a Quote" form. For others, it may be something as simple as subscribing to an email newsletter.

Why is a Landing Page Important?

Many times, potential clients and customers will somehow stumble onto your landing page. Whether they are directed there from a banner ad, search engine result, or other link, you typically only have a few moments to catch their eye and encourage them to check out your site, service, or products more closely. In order to turn "quick click" traffic into an interested lead, businesses often create pages that clients are supposed to land into. When a visitor clicks, and is routed to that page, the businesses sales pitch and contact form are immediately available. Such pages then help a company get their best message across and provide a place to request information from their visitors. If the page is successful, the result is positive leads for the busines.