User:Barno/Geodemographic segmentation systems

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Geodemographic segmentation systems
Michael J. Weiss's 1988 book The Clustering of America discussed the PRIZM cluster system developed by Claritas, and its ability to predict people's lifestyle based on their neighborhood.

Weiss' 1994 book Latitudes and Attitudes used 1993 Claritas data to map and compare consumer preferences among local markets nationwide.

Weiss' 2000 book The Clustered World described the three largest lifestyle segmentation systems in the world at that time: PRIZM in the U.S., PSYTE in Canada and MOSAIC throughout Europe. Changes from the 40-cluster 1990 version to the 62-cluster 2000 version of PRIZM were a focus of the book.

In December 2003, USA Today prominently carried an article on the revision of PRIZM NE segment names to reflect demographic changes since 1990. The article details various population and behavior trends, and discusses the resulting new segments.

As of 2007, the "Who We Are" feature on USA Today's website describes PRIZM NE segmentation and connects to Claritas's "MyBestSegments" webpage to describe consumer behavior in a guest's ZIP code.

<== "References" listings deriving from the above ==>