User:Barry.hendy/Sandbox

Digital cameras have shown a steady increase in quality (measured in pixels) and decrease in price. Using the basic measure of value as "Pixels per Dollar", the improving value of image resolution can be graphed and projected. When Pixels-per-dollar is plotted on a logarithmic graph, the natural market has shown amazing linearity.



This graph is based on the recommended retail price of speific Kodak digital cameras in the Australian market in Australian Dollars.

This phenomenon was first presented by Barry Hendy of Kodak Australia at the PMA Australian conference in 1998 and has been updated frequently since then. While this concept is only an incarnation of Moore's Law it is a very specific example for the photo industry and is referred to as "Hendy's Law" within the industry.

The linearity of this graph allows clear and confident projections about the future trend in digital camera value to be made. Fundamentally, the Pixel-per-dollar rate can be expected to double every 18 months.