User:Bayadali/sandbox

In the international market in general, and the Iraqi market in especially many powerful brands we can see like Samsung, Sony, Toshiba, Sharp, LG, Apple, and many others. These brands have been active in their brand building for decades, and have dedicated teams, think tanks, and huge investments in the quest for building the highest brand equity. Each of these brands has distinguished logos, colors, information in their brand building strategies and sustaining the brand position. These companies are the ones which local executives in Iraq benchmark their strategies and study their successful cases in order to articulate their own strategy accordingly. In Iraq, the local brands that are competing in the business are Denka, Bayad, Hafedh, Shownic, and other small ones.