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The constitutive model of communication posits that "elements of communication, rather than being fixed in advance, are reflexively constituted within the act of communication itself". It is a more recent theory than the traditional transmission model first explained by Claude Elwood Shannon and Warren Weaver which holds that a sender, channel, and receiver must be fixed for communication to occur.

"social practice of communication is ultimately inseparable from the ideas about communication embedded in ordinary language. The reality of communication as a distinct, meaningful kind of activity is socially created, shaped, and sustained by our routine ways of talking about communication. These ordinary ideas and ways of talking have emerged in history, and the traditions of intellectual thought now designated as "communication theory" have emerged along with them. Communication theory is thus inextricably bound up with the cultural evolution of communication as a social practice."