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Hallozween is an entertainment and media company dedicated to creating content for lovers of the Halloween in Australia. The company was founded by journalists Andrea Beattie and Cathy Anderson, and was created under their freelance content creation parent company, Ginger Brown Digital Content, based in Melbourne, Australia.

History of Hallozween
Ever since Beattie watched John Carpenter’s cult classic 1978 horror film Halloween at age 8, she’s been fascinated by the spooky season and everything it represents. After noticing there wasn’t a high-quality, dedicated site for Australian-based Halloween lovers, they created one.

Not deterred by the naysayers who say Halloween is just an American tradition or that Halloween in Australia is just starting to catch on, they created this one-stop site for everyone who loves Halloween in Australia.

“Many people think Halloween is simply a borrowed American tradition but that’s not actually the case,” Beattie says. “The origins of Halloween date back to the ancient Celtic Pagan harvest festival of Samhain. Historians say the celebration was first brought to Australia by Irish immigrants in the early 1800s, so it’s having more of a revival than an emergence.”

Hallozween is a purely Australia-based Halloween website which contains everything you need to know about celebrating Halloween in Australia – from carving Jack O’lanterns and making your own Halloween props and decorations to trick or treat etiquette, spooky party food and which Halloween movies to watch.

The Hallozween website now has a highly engaged and niche audience online and on its social media platforms including Facebook and Instagram. They regularly interview Halloween and horror-related figures, and publish these on the blog section of the website.

The Hallozween magazine
In 2020, Hallozween launched Australia's first and only dedicated Halloween magazine, called Hallozween. The first edition was a digital, 48-page e-magazine and was met with an emphatic response from Halloween fans in Australia who finally had a magazine that celebrated their favourite season. The magazine was available to download for $8.95 and outlined all the ways Halloween lovers could make the most of their favourite day, as well as top tips for celebrating safely in the wake of the COVID-19 pandemic.

It also featured:
 * Australia’s most comprehensive buyers’ guide for home decorations and more
 * Spooky recipes and baking tips
 * Creepy cocktail recipes
 * Home and yard decorating tips
 * Movies and board games for the whole family
 * Classic costume and makeup ideas
 * DIY craft ideas
 * Jack o’lantern carving tips and stencils
 * An introduction to paranormal investigations
 * Travel inspo for haunted locations across Australia and the US

The magazine was written by Beattie as the lead journalist, and featured content from paranormal investigators, The magazine was designed by graphic designer Nayla Aung.

It received positive press coverage from


 * The Courier Mail
 * Kidspot
 * The Herald Sun
 * The Age
 * Sydney Morning Herald
 * Curve and LOTL Magazine
 * Noosa Daily

The 2021 edition of the Hallozween magazine
In 2021, the second edition of the magazine was launched, featuring 113 pages of content. This edition focussed on Australia's Halloween creatives and featured interviews with haunt designers and builders, authors, actors, artists, photographers, crafters and more.

“We’ve got so many amazing interviews with incredible creatives who work across a wide variety of mediums but all have one thing in common – they love Halloween and all things spooky or dark,” Beattie says. “The depth of talent here is astounding, and our interviewees range of passionate Australians who spend weeks transforming their own home, to the talented team behind Screamfest at Sydney’s Luna Park, and the founder of Australia’s only Halloween theme park on the Gold Coast, Fearaphobia.”

The magazine was available for $9.95 as a digital e-magazine and featured:
 * Spooky party food and cocktail recipes for the whole family
 * Home and yard decorating tips
 * DIY craft and projects for kids and adults
 * A 17-page shopping guide showcasing the best Halloween stuff you can buy
 * A new section where we meet the biggest Halloween fans in Australia
 * Paranormal investigators and top tips to go ghost hunting
 * Classic costume and makeup ideas
 * Jack o’lantern carving tips and stencils
 * An introduction to paranormal investigations

The 2021 edition features content created by Beattie and multiple contributors including paranormal investigators Sarah Chumacero, Renata Daniel and Deb Robinson. Other contributors were Mat ‘Monster’ Jones, Sarah Wherry, Morgan Mitchell, Barry Iddles, Jesse Dracman, Mark Oxbrow, Gerblanca Jacobs, Bridgitte K, Megan Weaver, Amy Waine, Mark Stewart, Vanessa Gudgeon, Michael Norman, Alex Kemp, Clara Batton Smith, Daniel Cooper, Jessica Anderson, Brett Mondy, Matt Vickers, Lewis Osborne, Cassandra Kretschmer, Louisa West, Kate Englefield, Scott Ince, Sam Dougherty, David Lorensene, Mel Begg and Adam Knehans.