User:Beau.martin

Beau Martin is co-founder of American Choice Modeling, and a notable discrete choice modeler. He is formerly Vice President and head of Interbrand’s analytics and solutions architectures team, former chief strategist for the marketing and product development processes for Intuit’s consumer tax group, and former manager for network planning and engineering for AT&T Digital Broadband. He consults or has recently consulted to many of America’s leading companies, including Intel, Microsoft, the New York Stock Exchange, AT&T, DaimlerChrysler, Intuit, and the Boston Consulting Group both here and abroad. He and his teams have won numerous awards, including an SPSS Insights Award, Global Strategy and Global Research Project of the Year awards, and back-to-back project of the quarter awards from a leading technology firm. He is also a frequent presenter, having presented to the American Marketing Association, the Yale University School of Management, the Society for Competitive Intelligence Professionals, and the Professional Pricing Society.