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Coffee Culture Cafè and Eatery
Coffee culture was first established in North America where they opened their new coffee chain in 2006 in the City of Woodstock, and later on planted new locations in Toronto, Greater Toronto Area (GTA) and the Durham Region of Ontario. The Coffee Cafe Association of Canada did a study in 2010 that showed people between the ages of 35 to 64 consumed approximately 2.8 cups of Coffee per day with the average citizen consuming over $18 Billion a year in coffee which shows the public’s interest within the coffee industry. Coffee is known to have several health benefits, it contains antioxidants that can assists in fighting depression. A research conducted by Harvard School of Public Health students showed that "risk of suicide amongst adults who drank several cups of caffeinated coffee on a daily basis was about half that of pared to those who drank decaffeinated coffee, very little coffee or no coffee at all.



Franchise
Coffee Culture is growing vastly across the United States and Canada. Their franchise also has other associated brands such as Crabby Joe's (which is a Canadian owned company with locations throughout Sarnia all the way to Belleville Ontario), Union Burger, Obsidian Group Inc. is the central management corporation that was established in 1996, and is one of Canada’s fastest growing Canadian hospitality expansion companies. Devcor Development Inc., is a southwest Ontario Real Estate Corporation that purchases real estate and expands the company locations for the Franchise.

Atmosphere
Coffee Culture has a European style, with the warm colours of deep brown and rich reds generate a nice cozy feel to this cafe. The comfortable seating is the perfect setting to reunite with an old friend, or business meeting with a large or small group. Each Coffee Culture Eatery location includes a flat screen Television, Free Wi-Fi internet, as well as an electric fire place to set the tone for the cozy ambiance.

Menu Products
Coffee Culture Cafè and Eatery has a wide variety of high quality roasted coffee beans. The many popular hot drinks such as espressos, latte, different flavoured cappuccinos. There are also different flavours for every season such as fall’s Pumpkin Spice Latte and White Chocolate Pumpkin Mocha or you can try their new Pink Vanilla Latte in support of Canadian Breast Cancer Foundation, and on those hot summer days Iced Coffee and Chillers are a popular choice with many different flavours. Their food menu consist of soups, salads, sandwiches, wraps, bagels and all day breakfast. In addition Coffee Culture has baked products comprising of tasty cookies, muffins, pastries, cakes, scones and much more. Within the café they have a few take home items like coffee mugs (travel and ceramic), gift cards, boxes of teas, to purchase to keep the Coffee Culture vibe Coffee mugs accessories, gift cards, boxes of teas.

Uniforms
With Coffee Culture being such a relaxed atmosphere they have maintained a comfortable yet professional attire for their employees. The employee Uniform consists of a black baseball cap with the logo on the front, an all-black collared t-shirt with the logo on the sleeve, black dress pants, a black apron with the logo on the front centre of the apron, and a pair of black shoes.



Fairtrade Market
The Fairtrade Labelling Organizations International is a non-profit organization that makes sure there is a balance in making sure their products are equally traded among the trader, business owner (or franchise), and the consumer. Fairtrade provides a layout of expectation and charts of a reasonable price and what is the minimum and maximum of what they can charge a customer for their coffee product. A popular trading product is coffee, throughout all Coffee Culture’s they have a Fairtrade sign posted to prove they have met their requirements of the ‘Fairtrade Standards’.

Career Opportunities
There are several different career routes within this large company is owning your own Franchise, Store Manager, Assistant Manager, Barista, Bakers, Cashiers and Sandwich Expert. Within the Coffee Culture website under the link of ‘career paths’ for the candidates convenience, you will find an application link that can be filled-out on-line and submit the application through e-mail link.

How to Become a Franchisee
Being a Franchisee owner is one of the highest levels in owner your own business. There are many benefits in owning a franchise such as not having to concern yourself with the layout, marketing, products, suppliers and uniforms. A franchisee has a high standard to comply with the laid out rules of the business and within their contract they must order all supplies from the provided supplier list to have an equal flow across the board of all Coffee Culture locations. The process in becoming a Franchisee at Coffee Culture can be done one of two ways, first a person can go on the Coffee Culture website and complete an inquiry form expressing their interest in the company. The Coffee Culture Franchise Development Department will then receive the feedback and will assess the applicant’s ability to perform as a successful Franchise partner by evaluating whether they have related field experience (such as hospitality management) in owning and operating a business.