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Giant Spoon is an advertising agency based in the United States. It provides brand strategy, media, social media, creative, and experiential services.

History
Giant Spoon was launched in 2013 by co-founders Trevor Guthrie, Jon Haber, Marc Simons and Alan Cohen, who previously worked at media agency OMD.

The agency serviced its first client, GE, in 2013, when it developed Fallonventions, the first brand integration on Jimmy Fallon’s late night show featuring child inventors and their creations, winning gold at the 2015 Clio Awards. Another early client was NBC Universal and the agency took on the role of an in-house team to support the network TV advertising and promotions department.

In 2016, Giant Spoon in partnership with GE and The New York Times was awarded the Mobile Grand Prix at the Cannes International Festival of Creativity for the Google VR headset that paired the Times’ Sunday edition with advanced VR technology.

In the same year, the agency took home a Cyber Cannes Lion for GE’s “The Message” podcast, a modern iteration of the 1950s General Electric Theater radio program in the form of a podcast.

In 2017, Giant Spoon created a three-part, long-form cinematic film for HP titled “The Wolf” starring Christian Slater which won a Cyber Cannes Lion. The series would later add a chapter featuring Breaking Bad actor, Jonathan Banks and a final 20 minute film that was released in late 2018.

Giant Spoon has successfully produced large scale experiential events starting in 2017 with an activation for Warner Brothers promoting the theatrical release of Blade Runner 2049 as well as other projects like a full-scale theatrical experience for HBO's Westworld at the marketing and innovation festival South by Southwest in 2018 and an expansive activation for DC Comics promoting its DC Universe at San Diego Comic-Con 2018.

Giant Spoon's work in original podcast series expanded with the launch of client Synchrony Financial's Business Schooled podcast in 2018. The series was hosted by Alexis Ohanian, co-founder and executive chairman of Reddit.

By the end of 2018, Giant Spoon worked with client MassMutual in launching a holiday campaign supporting those who contribute to the holiday season through acts of kindness. In addition, the agency produced a first-of-its-kind audio magazine in partnership with GE and the New York Times that allowed readers a custom audio experience in the annual "Voyages issue." The agency had also launched a concentrated content creation and media practice, created a DTC brand advertising offering with NBC Universal, and employed more than 200 team members.

In late 2019, Giant Spoon created a social media campaign for HP gaming hardware brand Omen with popular all-female gaming team CLG Red and developed a custom song for One Medical, in collaboration with iHeartMedia, songwriter Jason "Poo Bear" Boyd, and Jared Gutstadt to help those suffering from mental illness.

Awards
In 2019, the agency was named as #3 on AdAge's A-list, Adweek's Breakthrough Agency of the Year and one of LInkedIn's Top Startups It was named one of Fast Company's most innovative companies in advertising and Adweek's Experiential Agency of the Year in 2019. Giant Spoon has been awarded numerous Cannes Lions, including the Cannes Mobile Grand Prix Lion and Cannes Cyber Lion in 2016 and the Cannes Gold Outdoor Lion in 2018.