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bCODE is a mobile marketing platform utilizing standard SMS for special promotions from retail and entertainment venues, thus widely accessible to 99% of mobile devices regardless of device. Service consists of an unique encrypted character string up to 39 characters to deliver mobile incentives that can be redeemed by scanning at a touch-screen MediaPlane kiosk or MediaPlane-enabled terminal and shared via text messaging. bCODE was developed by an Australian company named bCODE Inc. from 2003-2005.

Prevalence
bCODE Inc. collaborated with Screenvision and Sprint in 2009 to create a redemption network through which Sprint marketed with mobile couponing bCODE ads exclusive to their customers in over 500 participating Screeenvision theaters. Customers scanned the bCODE on their handset screen at a bCode kiosk that would print out redemption tickets for a discount. Because the coupons are encrypted and uniquely tagged for individual phone numbers to prevent exploitation it left the possibility of future developments in a loyalty program to accumulate points for bigger discounts and encourage return customers. bCODE Inc. had initially incorporated similar methods with Manly Cinemas in Australia of 2006 and later incorporated similar methods with SM Cinemas in the Philippines and Golden Village in Singapore during 2010 to handle ticket purchases. It was also employed handling ticket distributions for 2007 CeBIT Australia, resulting in greater speed and purchases.

Design
unlike 1D/2D barcode and RFID-based technologies. PIN-based second factor authentication for higher-value transactions and to protect customer from stolen phones. Cloud-based architecture prevents customers from being compromised at retail locations. There is no need to worry if your customers have accidentally deleted a bCODE. They can either ask your customer service representatives to resend the bCODE using our web application, or they can optionally text to a specified shortcode to have it re-sent. The bCODE message is the result of a proprietary algorithm transmitted across technology. The bCODE message is the result of a proprietary algorithm transmitted across technology. A mobile barcode is a 1-Dimensional or 2-Dimensional graphical barcode that is sent to a mobile phone via enhanced messaging services such as EMS or MMS (PXT). Graphical messages can cost extra and are device-dependent. No downloads required. No data-plans required. No MMS or WAP subscription required. Not required to have an iPhone or Android. bCODE’s MediaPlane platform has been designed to maximize inclusiveness as far as technology standards are concerned. The bCODE itself is based on plain-text SMS, the most pervasive mobile services platform in the world next to voice. The bCODE MediaPlane is backwards compatible as it can print UPC barcodes that are accepted by existing POS systems, as well as emulate a conventional barcode scanner via RS232 or USB. It is also forwards compatible with software and hardware plug-ins to support emerging technologies such as 2D barcodes and NFC. Operationally, the MediaPlane scanners are cloud-based devices. They are connected to the cloud via 3G or Wi-Fi. Its architecture allows for significant server-side monitoring, reporting and systems management services, enabling bCODE to remotely support the infrastructure without burdening your operations staff.For example, we can even monitor the number of paper prints left, in MediaPlane configurations where there is a printer, so that we can alert and reminder your staff before it runs out.The unique an encrypted nature of each bCODE “instance” ensures that no offer can be used twice and no consumer will be able to create its own valid bCODE.bCODE’s Mobile Promotions architecture is designed to be physically separate from payment systems, in order for its cloud-based service not to intervene with existing PCI-compliant payment systems at Point-of-Sale. Your customer would join your company-branded Mobile Promotions program by texting to a phone number. The system of numbering is country-dependent. For example, a customer at Carl’s Jr restaurant in the US could join by texting “Burger” to 22633 (spells bCODE on numeric keypad).The consumer would get its first welcome bCODE offer via SMS instantly. If the consumer joined at the restaurant, it would be able to scan the first offer to redeem straight away, becoming instantly familiarized with the program.providing on-screen help, tutorial and instructions. The MediaPlane is a sleek, interactive touch-screen mobile marketing device that reads the bCODE and provides digital content, offers and entertainment. The MediaPlane reliably scans bCODEs from mobile phones, redeems the coupon and prints their point-of-sale redemption ticket. The MediaPlane is available in a counter top version and a wall-mounted flat screen version, with a thin form factor and low-impact footprint.

The system will then optimize future Mobile Promotions communications based on: 1)The set of promotional offers that your marketing department will define on an ongoing basis, 2)The Predictive Purchase Targeting algorithms analyzing ongoing redemption data on an individual level. bCODE has proven that past purchase behaviors, including what was redeemed, what was purchased, when it was purchased, etc, demonstrate far stronger correlation to the likelihood of the consumer welcoming and redeeming the offer than other types of targeting parameters like location, type of phone, browser type, etc. bCODE’s Mobile Promotions engine specializes in influencing consumer purchase decisions at the point in time just before the decision is made. It utilizes its Predictive Purchase Targeting algorithms to use past redemption history to send what it believes to be the optimal offer at the optimal time, personalized to the individual consumer. For example, it might send you a lunch time promotion to your mobile phone just when you were thinking about your favorite local sandwich shop, and just when you were becoming hungry. The result is increased frequency of visits and increased revenue per customer.

bCODE’s wirelessly-connected MediaPlane scanners then send you live redemption data from retail locations all around the country / planet, on an individual consumer basis, to your desktop or browser, in real-time. The bCODE MediaPlane is a customer-facing, wirelessly connected Point-of-Sale or Retail Self-Service device that allows your customers to scan their bCODEs and interact with the associated applications. Upon the scanning of a bCODE, the MediaPlane’s scanning algorithms will securely and reliably decode the credential, and then goes to the cloud to check the authenticity of that bCODE. Upon success, it will fetch your customer’s information and use that as a secure transaction token for the relevant Mobile Commerce application. That Mobile Commerce application (eg. Mobile Promotions, Payment, Ticketing, etc) will then be published to the Adobe Flash enabled touchscreen, enabling your customer to select, interact and conclude the transaction. The MediaPlanes come in different sizes and form factors to suit different physical environments and use cases. The MediaPlane is Easy-to-use because: Scans a normal SMS text message Simple design and user flow Optimized for customer-facing interactivity, unlike most barcode scanners currently in the market Provides on-screen help, tutorial and instructions Touchscreen provides user-friendly Adobe Flash interactivity The MediaPlane is Secure because: SSL used for authentication and cloud based communication Cloud-based architecture means data not stored on device. PIN-based second factor authentication to protect your customers from stolen phones The MediaPlane is Reliable because: Scans 99.7%+ of mobile devices in the market. Touch-screen UI enables user interactivity, including an on-screen keyboard for manual information input. Remote system monitoring, usage reporting, configurations management via VPN and Systems Management Services, VPN used for remote administration. Glass-only front panel for elegant appearance and durability. bCODE HQ is an online administration and reporting tool for you to track your customer’s Mobile Commerce activities at each of your deployed retail locations. Because all MediaPlane terminals are connected to the cloud wirelessly, live transaction data are available to you in real-time. 1. Dashboard – summary statistics at a glance 2. Aggregate statistics for different time periods down to the day of the week 3. Aggregate statistics for locations, regions and territories 4. Context aggregate statistics like SMS Keywords, Promotions Campaigns, Ticketed Event, etc 5. Export to .CSV files for analysis in MS Excel, etc. bCODE HQ provides you and your data analytics department with an unprecedented real-time access and granularity to retail transaction information.

A mobile barcode is a 1-Dimensional or 2-Dimensional graphical barcode that is sent to a mobile phone via enhanced messaging services such as EMS or MMS (PXT). Graphical messages can cost extra and are device-dependent.There is no need to worry if your customers have accidentally deleted a bCODE. They can either ask your customer service representatives to resend the bCODE using our web application, or they can optionally text to a specified shortcode to have it re-sent. The bCODE service consists of mobile coupon delivery and an interactive touch-screen mobile marketing device. A bCODE is a secure and encrypted text message (SMS) that can be scanned easily. The bCODE message is the result of a proprietary algorithm transmitted across technology that’s standard in more than 99.7 percent of the world’s mobile phones. Consumers receive bCODE text message incentives and offers on their mobile phone that they can then redeem at a MediaPlane. The MediaPlane is a sleek, interactive touch-screen mobile marketing device that reads the bCODE and provides digital content, offers and entertainment. The MediaPlane reliably scans bCODEs from mobile phones, redeems the coupon and prints their point-of-sale redemption ticket. The MediaPlane is available in a counter top version and a wall-mounted flat screen version, with a thin form factor and low-impact footprint. A bCODE is a simple SMS text message that looks something like this:

This text message is read from the screen of a mobile phone/device and decoded into a unique token ID. This ID can then be used to supply the consumer with their own unique experience.

Decline
, headquartered in San Francisco, CA with offices in San Diego, Sydney, Singapore and Dubai.