User:Bekalarson/ASHLEYlauren

ASHLEYlauren
ASHLEYlauren is a fashion house focusing on the prom, evening wear, and pageant markets. The designs include cocktail, homecoming, prom, pageants, evening, mother of the bride, and bridal dresses. The dresses are sold in boutiques across the United States, Central and South America, Asia, Australia and the Middle East.

History and Operations
ASHLEYlauren was launched in 2011 in Scarborough, Maine. The company also owns a showroom at the AmericasMart in Atlanta, Georgia.

CEO and designer of ASHLEYlauren, Ashley Lauren Kerr, graduated from Stetson University in 2007 with a degree in Communications and a minor in Marketing. She has judged the Miss Venezuela pageant in 2010 and has coached contestants for the Miss Maine USA pageant and the Miss Bahamas pageant. She worked alongside lifestyle coach, Grace Fontecha to prepare contestants for upcoming pageants.

New York Fashion Week
ASHLEYlauren designs appeared in the New York Fashion week event of NYFW pageant runway in 2018. The event featured designs from ASHLEYlauren, Mac Duggal, and Jonathan Kayne.

Celebrity and Pageant Appearances
Celebrities including, Ariadna Gutierrez, Eva Longoria, Shanda Rogers, Natalie Halcro, Clarissa Molina, Lucero, Shaila Durcal, Lupita Jones, Celeste Marshall and Chiquinquira Delgado have worn ASHLEYlauren dresses. ASHLEYlauren dresses have appeared on multiple pageant stages including Miss Bahamas and Miss Brazil. The dresses have also appeared on Nuestra Belleza Latina when Ashley Lauren Kerr was a judge on the show.

National Dress Day
National Dress Day was founded in October of 2016 by ASHLEYLauren. The day was created to recognize and honor the significance of dresses worn by women every year on March 6th. Ashley Lauren Kerr is quoted saying, “ I remember the dresses I wore to my prom, first job interview, first date, competing in a pageant, my first red carpet event, the list goes on,” she says, “This is a fun day to cherish and celebrate those memories.” The day is meant to empower women and to celebrate the beauty of dresses and femininity. Ashley Lauren Kerr said, “I have fond memories wearing dresses and I realized that dresses hold such powerful emotions for women.” Followers are encouraged to post on Instagram a photo wearing a dress that holds meaning to them using the hashtag #nationaldressday. The official national dress day website holds a countdown every year, leading up to the day.