User:Benarden/Personal Advisory

Personal Advisory is an urban apparel company that was founded in 2008. Personal Advisory claims inspiration from the subtle, informative, and poetic aspects that were once common place in hip hop. Personal Advisory uses a variation of the Parental Advisory symbol. Personal Advisory claims the symbol has been redefined for Social Advisory by each individual.

Personal Advisory quickly broke through the clutter of the T-shirt trends, by attracting attention and preserving heroes and advocating global social issues through progressive designs and concepts. The collection has rendered high demand in top fashion urban markets such as: New York, Atlanta, London and Johannesburg. Since its launch in March 2008, over 200 boutiques worldwide have been targeted with wholesale packages and they've exceeded their original forecast of 1,000 pieces in less than a year.

Publications such as YRB have featured the line in their fashion spreads. Hip Hop artists such as Stic Man from the legendary hip hop duo Dead Prez and Broadway star Sahr Ngaujah of Fela Kuti have been spotted wearing Personal Advisory T-shirts.

Personal Advisory has been labeled politically charged and at times ethnically conscious. However, other messages such as love and karma lend this collection to a more diversified audience.