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Taku Satoh
Taku Satoh also known (Sato Taku, Born In Tokyo 1955) is a Japanese Illustrator and graphic designer. He graduated from the Tokyo National University of Fine Arts and music in 1979, Where he majored in design, After that he completed his master’s degree during 1981 in the same university. In 1984, he founded and established Taku Satoh Design Office, after initially working at Dentsu Inc.

Early Years and Career Work
Born in Tokyo during 1955, Taku Satoh graduated from Tokyo University of Fine Arts, in 1981 where he walked out with a master’s degree in design, after this he continued his passion of graphic design through working with Dentsu Inc (a Japanese international advertising and public relations joint stock company). Shortly after working with them, he started with the product development of Nikka's "Pure Malt", a famous distilled Whiskey company. Taku Satoh then went on to establish Taku Satoh Design Office Inc in 1984. It would not be until 2005 when Taku Satoh would first collaborate with Issey Miyake, in his first ad campaign.

Since then, his agency has worked on numerous ad campaigns, showcasing the "Pleats Please" technology in an array of different foods, animals, flowers etc. Satoh has also played a crucial role in the creation of well known Japanese packaging designs, such as Lotte's "Xylitol" chewing gum series, and Meji's "Oishii Gyunyu" milk. Furthermore, Satoh also took part in the creation of the logo marks for the 21st Century Museum of Contemporary Arts and the National Museum of Nature and Science.

Along with Issey Miyake, Naoto Fukasawa and Noriko Kawakami, Taku Satoh is a director of "21 21 Design Sight" in Tokyo, it was here that he curated their second exhibition, "water," in 2007 He also took a significant role in "Design Ah!" in 2014, where he directed the exhibition "Kome: The Art of Rice" alongside anthropologist Shinichi Takemura

"Pleat Please" Issey Miyake
The Pleat please ad was a major step for Taku Satoh, as he was a major collaborator with Issey Miyake in the creation of the well popular ads, following this Taku and his agency has worked on a number of other ad campaign showcasing the technology of pleat please with different elements.

Each collection of the illustrations would always follow a set focus. An example following this, in 2018 the concept was "Sea". To highlight the colours and shapes that sea creatures undertake due to the changes in pressure of the ocean, Taku Satoh and his agency "Taku Satoh Design Office Inc" illustrated flowing sea creatures in different seasons colours drifting as they would in their natural habitat. Some other focuses that followed the ad consisted of "Vitamin", "Animals" and "Delicious".

Taku Satoh's ad campaign have won numerous design awards, including winning the Gold Award in the poster Design/Promotional category.

Design Ah!
Among the other projects and exhibitions, Taku Satoh has played a part in, Design Ah!. Was also really significant. The exhibition was developed from an education programme titled "Design Ah! On NHK, educational channel . Taku Satoh was the overall supervisor for the programme, which aimed around calling the ability for insight and imagination, which is forgotten in our daily lives.

"For children, our future adults and the already adults of today, for politicians and top corporate managers; I ask them all to build a greater Design Mind. This is the concept which gave birth to "Design Ah!," - Taku Satoh

The exhibition was planned to foster a deep sensibility for both adults and children alike,. Design Ah!, Is an exhibition that fosters sensitivity, and imagination through the use of design. The mediums of see, hear and touch.

Exhibitions
https://mode.nms.ac.uk/issey-miyake-pleats-please-dress/

https://www.2121designsight.jp/en/program/water/

https://www.domusweb.it/en/design/2014/03/07/kome_the_art_of_rice.html

https://www.domusweb.it/en/design/2016/12/05/design_anatomy.html