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CIANCCI pronounced see an chi is a London based company who primarily deal with unusual Timepieces Founded in 2005 by entreprenuer chike ajoku it is a relatively new brand with statement that one should 'live the dream'.

Founder
Chike Ajoku is the first british born Nigerian to own a watch company in Europe. Fuelled by a passion for distinction the watch designs are modern designed with classic influences. The word ciancci may sound of italian decent to some but in fact it is a made up of a few Nigerian words fused together Chike, Ije (Chike Ajoku's Wife) and God (C I and Chi). The founder is also Chief designer.Primarily a business man with a degree in business and economics, in an interview stated to be "a hobbyist designer with a design flare for creativity, it seemed the right thing to do to infuse both business and design skills in the form of Ciancci."

Chanel litigation
Shortly after the brand had filed for their Trademark of the logo it was challenged by Chanel UK representatives who stated that the logo was too similar to their logo. The Chanel logo clearly consists of interlocking Cs while the Ciancci logo depicts 2 passing Cs which are not similar in font or dimension. After approxiamately 3 years of negotiation the case was settled out of court, with CIANCCI being able to keep their logo.

Range
Primarily Ciancci manufacture watches for men and women, large face watches, analog watches, white watches, dress watches and sport watches to name a few. The range is set to expand and designs will get more and more distinguised as the brand grows in popularity. It is unclear whether the brand is simply a watch brand or just a brand which has started with the sale of watches.

Within 5 years of the brand launching the brand has gone from strength to strengh with an ever increasing market, UK and worldwide.