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Vijay Mahajan is a professor and management expert that teaches business and marketing strategy at the McCombs School of Business, The University of Texas at Austin. He currently holds the John P. Harbin Centennial Chair in Business and served as the Dean of the Indian School of Business (ISB) from 2002-2004. Professor Mahajan is one of the world's most widely cited researchers in business and economics and has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy.

was the Dean of the Indian School of Business (ISB) from June 2002 to June 2004. in the McCombs School of Business, The University of Texas at Austin. He also served as the Associate Dean of Research, Graduate School of Business, at The University of Texas at Austin from 1991-1994. He has consulted for both government and industry, and offered executive development programmes in the United States, Asia, Europe, and South America.

Over the course of his career, Professor Mahajan has researched and written extensively on product diffusion, marketing strategy, and marketing research methodologies. His work appears in such top-tier academic journals as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Harvard Business Review. He was the Editor of the Journal of Marketing Research, the leading research journal of the American Marketing Association (AMA), from 1995-1997. Professor Mahajan has given presentations at more than 80 universities and research institutions worldwide.

Professor Mahajan received his BTech at the Indian Institute of Technology at Kanpur and his M S in Chemical Engineering and PhD in Management from The University of Texas at Austin.