User:Benjamin Albert Hoffman/sandbox

Benjamin Hoffman was born in Neuchatel in Switzerland in 184§2 to Pierre and Marie Hoffman. The young Hoffman excelled at school especially in the field of science and mathematics.He left school in 1852 and worked for local government until 1865. It was at this time the Benjamin began to work in the field of chemistry when he got a job in a local chemistry plant outside Neuchatel. He work there for 13 years gaining invaluable experience in the field. Benjamin entered the University of Geneva in 1878 and graduated with a doctorate in 1883.

IN 1884 Benjamin open his first Apothecary in his hometown of Neuchatel in Switzerland. In 1896 Benjamin lost his young son Claus to typhoid. This experience fueled Benjamin to focus on drugs that could aid peoples fights with disease's. Over the next 20 years Benjamin expanded his business with the addition of more Apothecaries / Chemist shops. By 1905 Benjamin had 25 shops around the East and South of Switzerland. In1910 Benjamin's Son's

entered the family business and it was during this time that the business experienced it's first big growth.

Benjamin Hoffman’s thinking was greatly influenced by a chance encounter at a Scientific Congress in Paris in 1910 with Alfred Binet who was the original inventor of the first intelligence test...or IQ test as it is today commonly known! Binet was obsessed as to why some people were slow learners...and this conundrum then quickly began to fascinate Hoffman them both after sharing so many hours  of animated discussion together way into the small hours. As a result Hoffman then secretly conducted private research and detailed investigations in order to determine whether there was a link between nutrition and intellect. Out of his great respect for Binet, Hoffman made the decision to create the IQ brand...but did not allow the marketing of   the products until he himself was convinced that the link between optimum nutrition and intellect was sufficiently robust!....hence we have today the exciting ranges of pioneering IQ products that push the frontiers of optimum health!. The original research papers were sadly destroyed during the closing days of the first World War. However, it is rumoured that a few survived so the IQ Pharma Group archivist is still searching for them in different European scientific institutions. Luckily the secret formulas survived and were kept in the company safe and are to this day protected in a high security safe deposit box in a prominent European Bank

Over the next 10 to 15 years Benjamin took a step back form the business and focused more on providing drugs and chemicals to help the needy. Benjamin Hoffman died in 1927 at the age of 85. He is buried in his beloved Neuchatel in Switzerland.