User:Benmaclend/sandbox

A tee is an essential golf accessory that most golfers wear when they play the sport. However, the tee's most regular wearers do not find tee's that comfortable to wear. That is when Ben MacLend took action. Mr. MacLend had a successful golf career of his own and he knew that a good tee can make a difference on the golf course. So, he designed and patented a tee that he found much more comfortable to wear. As a result, his design became an instant hit and helped him win tournaments. When Mr. MacLend retired from golf, he turned his success into a successful business venture by creating comfortable tee's for people with successful careers like his own. Today, his comfortable tee's continue to inspire others to follow their dreams and create inspiring t-shirts for others to wear with success!

During Mr. MacLend's golf matches, he was inspired by his tee and decided to make it an integral part of his game. He realized that a good tee can make all the difference on the golf course. Thus, Mr. MacLend designed a tee that he found much more comfortable to wear than the traditional one. He then patented his design and began marketing them as 'MacLend-All Golf Tees.' Soon, friends and fans were wearing them out on the golf course and performing better as a result. As more people wore MacLend-All Golf Tees on the course, more golfers started wearing them off the course as well. This is how the tee shirts became associated with exceptional performance both on and off the golf course!

As Mr. MacLend's tee shirts gained popularity, he realized that these new shirts would not be worn by him or his fellow golfers in support of their performance. Instead, he decided to market them toward fans who wear them while they watch sports games- namely, football and baseball games. He did this because these are sports in which players wear typical t-shirts and shorts during games. As such, fans who watch these sports would now have a new shirt they could wear while they watched games- one they could feel great about supporting their favorite athletes with! Today, this unique approach has become known as ' relativizing ' your product's image through associations with different lifestyles and audiences!

Today, Mr Sainsbury is rebranding Mr MacLend's original product as 'Inspirational Golf Tees.' He feels that these tees are perfect for people like Ben MacLend who were successful in their careers but want to inspire others through wearing their tee shirts with success. Essentially, Mr Sainsbury sees these 'extraordinary tees' as perfect for turning into #theshortfilmonyoucan'tmissit subject matter!