User:Benretcofsky/sandbox

=Erving Goffman - Gender Advertisements= =Relative Size= Goffman suggests that relative size, a technique in gender advertising, is used to represent the status or power of an individual or group of individuals. The tallest person, the person in front, or the person who has the most attention drawn to them in the advertisement will be shown as strong and powerful. Men will primarily be found in these positions because women are often represented as weak or as less important.

In the first advertisement, found in People Magazine, relative size is shown with there being two men and only one woman, with the man in front and the woman smaller and positioned away from the men. The man in front, Aladdin, is portrayed as much bigger than Jasmine who is a female. Aladdin also is the center of the photo while Jasmine is more hidden behind Aladdin off to the side.

In the second advertisement, found in Forbes Magazine, the group of people below the card is primarily men. There is a man standing in the front, and the two women are shorter than all the men and located off to the sides of the image.