User:Bernard Smith (NY, NY)

Bernard Smith is the young-entrepreneur and founder behind New York Based UA Marketing + Management. Bernard was born and raised in New York, but attended Private Prepatory Boarding Schools in New England for six years on Ice Hoceky Scholarships, and later attended St. Lawrence University. In 2007, the leading US marketing publication, Brandweek Magazine, listed Bernard as one of the 10 Hottest "Marketers of the Next Generation" in the United States under age 40. Bernard was the youngest marketer selected, and the only in his 20's. Also in 2007, VH1 featured Bernard in their "Black History" commerical spots, while Esquire Magazine featured Bernard in their March issue. Bernard's company, UA Marketing + Management has scored commercials for Nike's Brand Jordan, conducted research for New York's City Parks Foundation, executed marketing programs for USA TODAY, and has worked with Russell Simmons and Project Runways Tim Gunn on the Phat Farm/Baby Phat Style Remix with Parsons School of Design, which Bernard also created. Bernard's Management division represents major music talent in a marketing capacity, including hip-hop personality/hypeman, Fatman Scoop, and hit music producers Sean C. & LV, who earlier this year produced half of Jay-Z's American Gangster album, including the hit single "ROC Boys".

Bernard's latest venture, a mission driven program referred to as "Initiative: Keep-It-Clean (IKIC)" finds him helping cities across the country beautify their streets by setting about field teams to maintain the aesthectic and cosmetic conditioin of street furniutre, including newspaper boxes, public phones and street-level outdoor (advertising) media. Some of IKIC's partners include powerhouse publications such as METRO and Village Voice to name a few.