User:Bernardo Puron/sandbox

= Wunderkeks =

Wunderkeks co-founders Hans Schrei and Luis Gramajo arrived in Austin, Texas with nothing but a dream. The Guatemalan couple experienced first-hand the effects of the pandemic having their revenue sources completely dried out overnight. After preparing a large production of cookies for SXSW, that got cancelled on 3 days’ notice, Hans and Luis were let with over 25,000 cookies ready to go. E-commerce became a beacon of hope, even though they knew nothing about the business, but had a good understanding of social media. Two days and one viral celebrity tweet later, everything took a positive turn, the sold over 700 orders in single day. By the end of March 2021, they had sold and shipped $50k worth of cookies. With over 3 million cookies baked and sold around the United States, Luis and Hans’ story is one that is worth telling. Wunderkeks is a LGBTQ+ owned e-commerce company that went from farmers markets to a multi million dollar company in only one year.

How it started
Hans Schrei started baking at around age four with his mom and his siblings during Christmastime, and never really outgrew it. It was the most cherished family tradition of all, and, frankly, the Schreis were good at it.

As years went by and the usual grownup stuff happens the tradition was kinda lost, until one year when Hans had so many pending vacation days from his job (said job was killing him, btw) that he decided to take the whole month of December off and bake one type of cookie for every day of the Advent. We’re not sure how many types he actually made, but by Christmas Eve he had more than 1000 cookies to give away as presents. A lot of people said “wow you should sell these!” and a few months later Wunderkeks was born.

Did we mention all of this happened in Guatemala, where Hans was born and raised? And six years ago?

The business flourished and Hans was the golden boy of cookies and pastry. Hans is the type to clap in glee at the sight of a Strawberry Shortcake doll and never really understood why that would be a bad thing, so the whole mission of the company became to “feed your inner child” and every recipe, label and Instagram post was made with this in mind.

Enter Luis Gramajo, the most successful Tinder date ever. He also claps with glee at happy things (different things, for good or ill) and had never ever baked a cake, as a child or otherwise. But he instinctively understood what Wunderkeks was all about and the many ways this idea of preserving childlike joy and innocence were (are!) important. For a long time Luis was Hans’ rock and support system, until a horrible crisis happened within the business (we’ll spare you the details, once more) and he jumped in to fight for Wunderkeks like it was is own (brain)child.

Together, Hans and Luis realized they could conquer the world, so they bought plane tickets to Austin, Texas, which sounded like a great place to give Wunderkeks a home. They actually flew in and out six times in 2018, setting everything up for their move early 2019. After a year and a half here, the cookies have built quite a reputation, so now they ship nationwide.

Cookies & Brownies
Wunderkeks is know for it's fun branding and exciting and innovative flavors:

a) Best Chocolate Chip Ever!

The Original… The Classic… The one and Only Best Chocolate Chip Ever.

b) The Everything Cookie.

A delicious sugar-coated, dark chocolate, pecans, cinnamon, and coconut cookie.

c) Toffee Chocolate Chip.

Chocolate chip cookie with salted caramel and toasted walnuts.

d) Inside-out Chocolate Chip Cookie.

A rich chocolate cookie with white chocolate chips.

e) Fudgiest brownies ever!

Belgian chocolate fudgy brownies with a hint of coffee.

f) And many more...