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Turning Point is an American breakfast, brunch, and lunch restaurant based in Eatontown, New Jersey. Turning Point was founded in Little Silver, New Jersey in 1998 by Kirk Ruoff, and has since expanded to 20 locations across New Jersey, Pennsylvania, and Delaware as of November 2020. The restaurant offers made to order food and drinks for breakfast, brunch, and lunch.

History and Operations
The Turning Point headquarters are located at 1 Industrial Way in Eatontown New Jersey. The restaurants are family-owned and continued to be operated by Kirk and Pam Ruoff, “who launched the first restaurant in Little Silver, N.J., in 1998”. Turning Point began when Kirk Ruoff acquired a local 14 table coffee and tea salon and converted it to an upmarket breakfast and brunch restaurant that operates between 8 a.m. and 3 p.m. every day. The change was made after he saw that “the dinner part of it was not working at this location. The former owner was making a profit off lunch and coffee, but not making a dollar on dinner”. Before the acquisition, Ruoff worked as a manager at a local Chili’s.

The owner plans on expanding his business through franchising in the coming years. According to a 2019 BusinessWire Article, the company recently took on investment from NewSpring and Larsen MacColl Partners that “will be used to fuel Turning Point’s new location growth”.

Charitable Partnerships
Turning Point has a history of collaborating with the Kortney Rose Foundation, a charity organization fighting against pediatric brain tumors. Turning Point has donated money to the organization and conducted fundraisers in partnership with them. Turning Point has also worked with the non-profit Holiday Express. Turning point has also worked with the Lacadain Network, “a nonprofit agency that provides services and programs to infants, children and adults with cerebral palsy and other multiple physical and developmental disabilities” raising “more than $23,000” for the organization.

Products
The Turning Point menu consists of typical breakfast such as waffles, pancakes, and French Toast, as well as a variety of egg dishes like omelets and benedicts. The menu also includes lunch options like soups and sandwiches. Many drink options are available like “French press coffees, espresso drinks and flavored hot cocoas” as well as shakes and smoothies. The eatery selects and roasts its coffee at its own Cowabunga Coffee Roasters in Warrington Pennsylvania. Turning Point also provides vegan options like beyond sausage and Just Eggs available in all locations.