User:Bestemailcopywriter

Jason Richard Cliff Response Expert and President of 121response.com has released the results of a 3 year scientific study that tried to answer what makes an advertisement successful.

After developing nearly 500 different ad campaigns for the copywriting study it is easy to see How Can Good Copywriting Influence Your Behavior?

The job of a great copywriter is to use printed words is to sell to the masses. How can an ugly newspaper advertisement or direct mail letter get me to want to buy something that I really do not need?

The answer is much simpler then you might expect. The real answer is that it is not the incredible copy that is making stay at home moms rush out to purchase a new slimming underwear. The true magic happened when the copywriter did their research on the product and potential markets.

Creating an amazing advertisement takes much more then an incredible product to get the masses to respond.

The real magic is in getting into the head of the potential customer.