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The Crisis Communication Expert Brandon Farmer The University of Southern Mississippi

Biography Robert L. Heath is a professor Emeritus of Communication at the University of Houston. He holds a PhD from the University of Illinois in speech communication and Rhetorical theory. Dr. Robert Heath is a factor when it comes to defining issue management and while establishing his role as a key part of public relations (Heath, R., & Coombs, T. (2006)). Crisis communication, risk communication, and terrorism has been the most recent writings done by Dr. Heath. Even though he is interested in every aspect of public relation, Robert Heath was introduced to the profession of communications through his interest in social change and activism Heath, R., & Coombs, T. (2006)). He has also been a consultant to many companies and organizations. A few of his greatest works are the handbooks, articles and journals that he has written and contributed to. His works have played a major role in the crisis communication world and his efforts will not go unrecognized. Handbook One of Dr. Robert L. Heath’s greatest contributions is as the author and editor of The Handbook of public Relations. This handbook is just part of the series of communication related handbooks that has been published by Sage Publication. Just like the others in the series, it also provides a detailed and comprehensive examination of the subject (Heath, R. (2000, January 1)). This hand book gives practitioners, scholars, and even students an in depth look on the status of the scholarly literature. It also emphasizes the part that public relation can play in creating stable partnerships between the public, markets, audiences, and organizations. No other book or handbook related to public relations is a comprehensive in its coverage of academic research and its inclusion of authors (Heath, R. (2000, January 1). Crisis Journal “Crisis and Risk Approaches to Emergency Management Planning and Communication: The Role of Similarity and Sensitivity” is another contribution that was written and researched by Robert L. Heath (Heath, R., Lee, J., & Li, L. (2009, April 1)). This journal provides the reader with concern of different communities as the main purpose. The article also examines whether multiple speakers is the best way to supply the crisis evaluation, information and advice that would cause the different communities to function fully (Heath, R., Lee, J., & Li, L. (2009, April 1)). The study that provided the information for that is from sources similar to them. The article also provides messages that are sensitive to citizens so that they will feel better prepared to deal with crisis emergency response (Heath, R., Lee, J., & Li, L. (2009, April 1)). Hurricane Warning System Study Dr. Robert L. Heath plus a few of his colleague are responsible for the article in titled as “Complexities it Communication and Collaboration in the Hurricane Warning System”. This current study was being done in Texas and it was an investigation directed toward the hurricane warning system (Anthony, K. E., Cowden-Hodgson, K. R., Dan O'Hair, H., Heath, R. L., & Eosco, G. M. (2014)). They wanted an understanding of the communicative experiences of the warning- system boundary spanners, emergency managers, and broadcast meteorologist. His group also conducted in- depth interviews with to key actors and boundary spanners in the hurricane warning system (Anthony, K. E., Cowden-Hodgson, K. R., Dan O'Hair, H., Heath, R. L., & Eosco, G. M. (2014)). Conclusion In conclusion, this professor from Houston known as Dr. Robert L. Heath is one of the greatest contributors in the communication field. He has done many works and played even more defining roles related to the subject. His writings and editing of The Hand Book of Public Relations, the journal that was done regarding the crisis and risk approaches, and his contribution to the Hurricane Warning System Study are just a few of his greatest works. His works have played a major role in the crisis communication world and his efforts will not go unrecognized.

Annotated bibliography Anthony, K. E., Cowden-Hodgson, K. R., Dan O'Hair, H., Heath, R. L., & Eosco, G. M. (2014). Complexities in Communication and Collaboration in the Hurricane Warning System. Communication Studies, 65(5), 468-483. doi:10.1080/10510974.2014.957785 This source was used on my fourth paragraph. This journal offers the collaboration that was done in Texas that included Robert L. Heath and others. This article offers information of the study that was done regarding Texas’s hurricane system. They wanted an understanding of the communicative experiences of the warning- system. Heath, R., & Coombs, T. (2006). Today's Public Relations: An Introduction (p. 539). Thousand Oaks, California: Sage Publications. This source was used for my first paragraph which is my biography. This website offers a distinct and detailed information on the life of Robert L. Heath. The source informs the reader of the different works that was done by him. It also gives an inside look on how he gained his interest in the communication field. Heath, R. (2000, January 1). Handbook of Public Relations. Retrieved April 8, 2015, from http://www.sagepub.com/books/Book9255/toc#tabview=title This source was used for my second paragraph which is the handbook. This website offers a brief summary of the handbook. It details the many series that this one handbook is part of. The handbook also states the groups of people that can benefit from the hand book in different markets, audiences, and organizations. Heath, R., Lee, J., & Li, L. (2009, April 1). Crisis and Risk Approaches to Emergency Management Planning and Communication: The Role of Similarity and Sensitivity. Retrieved April 8, 2015. This source was used for my third paragraph. This journal offers in great details the plans and approaches that should be taken during a crisis. It states the research that was found by Robert Heath and the means of communication as the main purpose. The article also provides messages that are sensitive to citizens.

References Anthony, K. E., Cowden-Hodgson, K. R., Dan O'Hair, H., Heath, R. L., & Eosco, G. M. (2014). Complexities in Communication and Collaboration in the Hurricane Warning System. Communication Studies, 65(5), 468-483. doi:10.1080/10510974.2014.957785 Heath, R. (2000, January 1). Handbook of Public Relations. Retrieved April 8, 2015, from http://www.sagepub.com/books/Book9255/toc#tabview=title Heath, R., & Coombs, T. (2006). Today's Public Relations: An Introduction (p. 539). Thousand Oaks, California: Sage Publications. Heath, R., Lee, J., & Li, L. (2009, April 1). Crisis and Risk Approaches to Emergency Management Planning and Communication: The Role of Similarity and Sensitivity. Retrieved April 8, 2015.