User:Bhargav Mulakaluri/sandbox

Introduction: Lead management involves a set of activities designed by a company to generate potential customers. This is done through a set of marketing and promotional campaigns. In today’s fast-paced world, we get a huge volume of business inquiries, also called as leads. So, it is highly important to create an ordered structure to manage these leads. In this project, we work on the end to end process of lead management, starting with lead generation to post-sale feedback. Objectives: The assigned project aims at sales enhancement of Mercedes Benz vehicles through effective lead management techniques. Various tasks involved in the process are: • Analyzing the internal workflow of lead management and report the bottlenecks, if any, through mystery calling • Tele calling the leads generated through various online and offline sources, pitching the product and answering product related queries as a part of pre-sale customer relationship management • Assisting the sales consultant and interacting with the walk-in customers • Collection of experience feedback from the customers • Conducting various promotional and marketing campaigns to generate leads through existing customers. • Customer profiling from past data • Referral marketing • Post-sale customer relationship management