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Challa Subrahmanyam (Telugu: ), is a novelist, psychologist, Family Counsellor, journalist and lawyer.

He pioneered research oriented journalism in Telugu novel faculty with 50 novels and over 100 short stories to his credit mainly revolving around man-woman relationships and emancipation of women. He has a fan following of around 8 million people world over. In 1993, Government of A.P honoured him with the most coveted Nandi Award for Best Story Writer for the movie “Ragulutunna Bharatam”. Many famous periodicals in Andhra Pradesh like Andhra Patrika, Andhra Prabha, Swathi weekly, Udayam, Andhra Bhoomi, Andhra Jyothy have been publishing his novels as serials, since 1984.He has been writing a psychology column in the Vaartha Sunday Magazine for the past 16 years.

Challa was conferred with the title of “Yoga Ratna” by Dr Praveen Kapadia of Gandhi Gnan Mandir Yoga Kendra in 2002, where he studied various concepts related to Alternative Medicine, like Naturopathy, Anatomy, Physiology and Yogic Texts. As a counsellor he has applied his knowledge of Yoga combined with the concepts of Counselling and Psychotherapy, to advocate a unique form of psychological counselling called "Mano PranaYoga".

As a Counselling Psychologist, Challa has dealt with and resolved virtually all major classes of problems involving the human condition, including (but not exclusive to) marital issues, sexuality and related concerns, personality troubles, career confusion, social anxieties and stress disorders. He worked as a family lawyer in the High court of Andhra Pradesh before he became a family counsellor. He also visited family courts in Australia as an overseas lawyer. He is associated with various social-service and cultural organisations in India, US, Singapore, Malaysia, Australia, New Zealand etc.