User:Bhoomikahy/sandbox/Smiling Diaries

Smiling Diaries, A dais from Paragon Solea for all women who like to keep it real. Share ur thoughts, make new friends, read stories, ask questions & explore exclusive info.

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It is considered a premier fashion event in India. It is run by IMG Reliance and the title sponsor is Lakme.

The event first took place in 1999 and international models such as Naomi Campbell as well as Indian film stars such as Deepika Padukone, Malaika Arora Khan, and Arjun Rampal have participated in it. International labels that have taken part in LFW include Louis Vuitton, Dolce & Gabbana, and Roberto Cavalli. Among Indian designers, Manish Malhotra, Rohit Bal, Tarun Tahiliani, and Ritu Beri have taken part in the event. The event has been responsible for launching the careers of designers such as Sabyasachi Mukherjee. Kareena Kapoor, Shraddha Kapoor, Priyanka Chopra, Deepika Padukone have been some of the major show-stoppers till date.