User:Bhuvaneswari G

DOWNWARD COMMUNICATION

Communication is the process of sharing information,ideas, concepts and messages between two or more persons.

Downward Communication - Meaning

Communication which flows from the superiors to subordinates is known as downward communication. In a organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them (at lower levels). It is one of the pattern of communication. Under downward communication the superiors anticipate instant recital of a job that's why it is highly directive.

Definition: Downward Communication can be defined as " Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important{mission} and what is valued{policies}."

Some Examples for downward communication includes...Notice, Circulars, Memos, Orders, Letters,Annual reports, Bulletins, etc...

Barriers in this pattern of Communication: 1)Different levels of education and language competence

2)Pre-conceived assessments of the message before receiving it

3)Showing disinterest in the communication

4)Viewing the communication with a different perception

Elements of Downward Communication.


 * Directions to carry out a specific task


 * Job Instructions


 * Job Principle


 * Information about organization process and patterns etc..