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In 2010, the Toyota ranked 14th in units produced globally, with 1.6 million units. (Market share based on OICA 2010 global total of 77,743,862)[3] For the first half of 2011, Toyota had fallen to 15th place, with GM first and Chrysler second. The OICA list is usually published in late July or early August of the following year.[19][20][21]

Toyota's financial unit has asked for an emergency loan from a state-backed lender on March 16, 2009, with reports putting the figure at more than US$3 billion. It says the international financial situation is squeezing its business, forcing it to ask for an emergency loan from the Japan Bank for International Cooperation. It is the first time the state-backed bank has been asked to lend to a Japanese car manufacturer.[22]