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GROW Model

The GROW model is a widely used coaching method in both business and athletics. The acronym G.R.O.W. stands for Goal, Reality, Options and Way Forward/Will. GROW was developed by John Whitmore, Alan Fine and Graham Alexander. The three began work together in 1977 using the Inner Game by Tim Gallwey. As part of their work coaching athletes in tennis and skiing, they created the GROW model.

There are several steps to the GROW process:

Step 1 (Goal): Identify a goal or objective. The goal should be relevant and applicable to dealing with the issue or outcome being addressed.

Step 2 (Reality): What is the current reality? Determine what is currently happening, other options that have been explored and what were the results.

Step 3 (Options): What options are available? Define the range of options. This is often referred to as brainstorming.

Step 4 (Way forward/Will): How do we proceed from here? Which of the options gives us the best opportunity for success? Determine exactly what steps have to be taken to advance toward the goal.

The underlying principle behind the GROW method is to give structure and discipline to setting and achieving goals, and the overall coaching process. Other widely used methods of coaching include mentorship, behavioral and example-based models.