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Digital Marketing of Wanghong economy
The medium used by the Internet celebrity is the Internet. Digital marketing is used in many aspects of the birth and development of Internet celebrity.

The birth of Internet Celebrity is gathering popularity on the Internet and gaining following fans. At early stages，People used their qualities to attract people's attention or created good content through their efforts to draw fans' attention. Today, Internet celebrity is showing a state of various kinds of characters, and it is no longer just focusing on unique behaviours to attract attention. Instead, Internet celebrities have talents and skills, involving beauty, fashion, food, life, funny, education, music and many other fields. And they cover a huge fan base in different areas of interest who faithfully follow the Internet celebrity's words and deeds. Moreover, the commercial value of Internet Celebrity has been recognized by increasing number of public, and the commercial production of Internet celebrity appeared. There are many professional Internet Celebrity companies set up, using digital marketing strategy to package people they think have potential ability, and even ordinary people become Internet Celebrity.

Today, Internet celebrity is more like a brand or a production. Reasonable marketing can make Internet celebrity, and their company run itself better and gain more revenue.

Digital Marketing Strategy
Internet celebrity's digital marketing strategy can be divided into the following steps. In the birth phase of Internet celebrity, the marketing strategy first locations the Internet celebrity. This location includes the characteristics of Internet celebrity and the target audience. The next step is to increase awareness and influence. Internet celebrity should accumulate a large number of fans in this step. The ultimate goal of the Wanghong economy is to transfer Internet celebrity’s awareness into revenue. Therefore, the more loyal fans of internet celebrities, the higher the income they may create. After the Internet celebrities were born and amassed fans, the marketing strategy focused on protecting the public image of celebrities on the Internet, avoiding out of fashion and preventing the loss of fans.

Digital Marketing Methods
The media of digital marketing can be mainly divided into social networks, video websites, search engines, news portals and e-commerce websites. For social network websites, for example, the Facebook, Twitter, Instagram and Weibo, the Internet celebrity runner could cooperate with the site to push their content to the target audience. As for the search engines, for instance, the Google, Bing and Baidu. The Internet celebrities can place advertisements on search engines to making the Internet celebrity appears in related searches or making the Internet celebrity rank higher. The other video websites medium like YouTube and electronic business platform like Taobao are also an important way to marketing Internet celebrity. The advertising revenue of the video website and the sales from the online shop at the e-commerce store are the main revenue of Internet celebrity. They can spend money to promote their own videos or stores on the homepage of the website to attract more audience.

Moreover,  the Internet celebrity is a self-media, themselves are the high-quality communication channel. They can spread not only their fans, but fans themselves are also carriers of self-propagating effects. If the Internet celebrity company runs some Internet celebrities, they can recommend each other's content to their fans. This method is an efficient and low-cost marketing method.