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= Simone the Mastermind = Simone Santana, better known as "Simone the Mastermind" (October 29, 1990), is a business development strategist and social media marketing coach. She is the CEO of Akamai Enterprise, a consulting firm headquartered in Memphis, TN, the Director of Operations at Thrive Healthcare & Wellness, and the President of the Black Book of Business, a nonprofit organization that caters to providing resources and increasing business literacy for minority owned businesses.

Early Life
Simone the Mastermind was born on October 29, 1990 in Memphis, TN. She is the oldest of eight siblings. As a youth, she showed talent in visual arts and writing. Simone the Mastermind attended Snowden School, located in Memphis, TN, for her elementary and middle school education. She attended Cordova High School for two years before transferring to Greater Praise Christian Schools, where she graduated as the high school Valedictorian a year early in 2008.

After completing high school, Simone went on to pursue an Associates degree in Biotechnology at Southwest Community College and Bachelors in Chemistry at the University of Memphis with a minor in cybersecurity.

Marriage and Children
In 2012, Simone gave birth to her first child, followed by a son in 2017. She has not married.

Career
Simone Santana's last job in corporate was as a Cluster Manager for Mobilink, a telecommunications company. She established their Memphis market before resigning from the company in 2014. In April of 2014, Simone Santana established Akamai Enterprise, a consulting firm that assists business owners with growth strategies and social media marketing. Simone the Mastermind is the President of the Black Book of Business, known as a nonprofit organization and the Director of Operations for Thrive Healthcare & Wellness, a medical clinic located in Memphis, TN. Simone the Mastermind is heavily known for her social media presence on Instagram, where she creates comedy videos to educate about entrepreneurship and business development.

Published Works
Simone Santana has written a book called, "The Forbidden Fruit", categorized as a fictional drama/romance.