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Park Howell (February 14, 1961) is the founder of Park&Co, a sustainable marketing firm in Phoenix, AZ, that ignites the growth of people, products, companies and causes that dare to make the world a better place. Park was named “2010 Advertising Person of the Year”, and his agency was recognized among the top 10 impact companies in 2011 by the Phoenix Chamber of Commerce.

Park&Co has created national and international sustainable marketing programs such as Coca-Cola’s SmartDriver fleet eco-driving campaign; Water – Use It Wisely, the 14-year-old water conservation campaign that is the largest of its kind in the world; the Bring Back Blue campaign for the Maricopa County Air Quality Department; Global Water, one of the fastest growing private water utilities in the country; and the “Sustainable Healthcare” brand for Adelante Healthcare, a 30-year-old Arizona provider. Other initiatives include helping Goodwill of Central Arizona grow by more than 300 percent since 2004, and crafting and telling Resolution Copper Mining’s sustainability story.

The agency’s work has been recognized in such publications as the Wall Street Journal; Stanford University’s award-winning “Social Innovation Review:” Philip Kotler’s college textbook, “Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause;” Craig Cortello’s “Everything We Needed to Know About Business We Learned Playing Music,” David Bach’s “Go Green, Live Rich,” and in Fast Company magazine’s blog.

Park shares his nearly 30 years of marketing insights through his “Sustainable Storytelling” blog at ParkHowell.com.

Non-Greenbiz Speaking: Park Howell has helped marketers and entrepreneurs around the world build their causes and business with the power of storytelling. He shared his workshop with more than 3,500 international entrepreneurs in Washington D.C. for Forever Living Products, 500 Goodwill Industries executives in Miami during their 2012 Summer Learning Event, 500 attorneys during the International Academy of Collaborative Professionals in Chicago, and 50 small businesses at a Local First Arizona event. In addition, Park recently shared a panel with the EPA on social media for water conservation campaigns at the 2012 WaterSmart Innovations event.

Speaker proposal title: The Power of Storytelling to Advance Your Sustainability

Speaker proposal description:

Did you know that whoever tells the best story wins? They win at…

• Building sustainable brands • Engaging employees

• Increasing sales Park Howell, Founder and President of Park&Co, has been turning the above challenges into conquered feats for more than 17 years using the most formidable tool: The power of story.

Park will take attendees through the 9 beats found in every great story and how to apply this structure to themselves, their company, product, service or cause. He will take attendees on their own hero’s journey during the 90-minute workshop. The session is a captivating hands-on training where each participant will receive a field workbook and leave with his/her own unique story in hand. Park demonstrates why our brains seek narrative to knit together meaning, and how conference-goers can use these 9 proven steps to tell a great tale and nudge the world in any direction they choose.

The common takeaway is this: We all are innate storytellers, and those who perfect their craft using this proven, pragmatic approach will have greater success in their marketing mission than those who default to feature-and-benefits messaging.

Talk type: workshop (1-2 hours)