User:Body ka top up/sandbox

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7UP Revive is a newly launched international beverage brand by PepsiCo India, one of the world’s largest food and beverage companies. 7UP Revive is an active hydration drink that claims to have Vitamins and Electrolytes that bring relief when one is in the sun1.

With presence in Vietnam and Malaysia, the company decided to make India launch starting from Tamil Nadu and Kerala and in the coming days it plans to take it to other parts of the country.1

The company said that it is creating a new category in the beverages market, educating the customers about the need of consuming vitamins and electrolytes along with water to help the body stay active.1

Mission

In 2015, Vidur Vyas, Former Senior Director, Marketing, PepsiCo India said, “Our mission is to educate the consumer and create a new category of products starting with 7UP Revive. Your body loses minerals when you sweat and you feel tired. While the existing 7UP targets people in the 15-25 age group, the new product would widen the target up to those who are 35 years”. He also said, “With the goodness of vitamins and electrolytes, 7UP Revive is a game changing innovation developed to fill the existing gap for such a product in the current market’2

7UP Revive Launch Video

In April 2015, the company rolled out an ad film titled, ‘Body Ka Top Up’. The film begins with a group of youngsters enjoying a game of beach-volleyball on a sunny day. Feeling the heat, the group opts to take a break and ask for a ‘top up’ at a nearby shack. The shack-owner responds that they will find the mobile shop in the main market. The group grins and says that they are not looking for a mobile top up but “Body Ka Top Up” following which one of the protagonists reaches out for a bottle of 7UP Revive. The film cuts to a shot of the group enjoying their drink, as a voice over introduces 7UP Revive and highlights its benefits. The film ends with the group getting back to their game while the voice over says, “New 7UP revive. 4

Hydration

When we sweat we do not only lose water, but we also lose Sodium & Potassium. These are the most common electrolytes lost in the process5. We all need to ensure our bodies are properly hydrated to stay in good health. Fluids from beverages and foods make up our body's primary source of water, which is needed to control body temperature and transport oxygen and other essential nutrients to our cells6.

Sources

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Videos Sources

1. https://www.youtube.com/watch?v=NJqdM9LOv0s 2. https://www.youtube.com/watch?v=WL1YaVut2XQ 3. https://www.youtube.com/watch?v=aMCT5g93LxA 4. https://www.youtube.com/watch?v=kjd5XVf2tWo 5. https://www.youtube.com/watch?v=1ekO45cwjWA