User:Boksenboam/sandbox/Event Canvas

What is the Event Canvas?
The Event Canvas is used to design better and more effective events in less time. This template helps event owners and event planners to describe their event's purpose and value to stakeholders and outlines the expected costs and benefits, such as customer behavior changes, for having the event. The Event Canvas is part of the Event Canvas methodology, a visual language for events. This methodology is built on 2 basic principles: 1. Successful events are designed for multiple stakeholders 2. Successful events change the behavior of their stakeholders

Who created the Event Canvas?
The Event Canvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework initially proposed by [|Alexander Osterwalder]’s [|Business Model Canvas] based on the earlier work on Business Model Ontology. Event Design Collective (EDCo) is the legal entity that further develops Event Design using the Event [|Event Canvas methodology]. EDCo is based in Basel, Switzerland and is owned by Ruud Janssen, Roel Frissen and Dennis Luijer.

Event Design Certificate program (EDC)
To enable professionals globally to create events using the Event Canvas methodology, there is a training program. The Event Design Certificate program distinguishes 5 non-progressive levels. Each training can be taken as a standalone training and there is no pre-requisite for any of the trainings. So, for instance, you can take a Level 1 training (typically 1 day) or a Level 2 Training (typically 2 days) or take the Level 3 (3 days of onsite or online training and 6 months of coaching wherein you submit your Event Design project to attain the CED- Certificate Event Designer designation).

CED - Certified Event Designer
Professionals who have attended the EDC Level 3 program, submitted their Event Design project which is then reviewed, will be granted the Certificate of Achievement. This Certificate of Achievement allows them the use the acronym CED [|CED] as a professional designation.

Publication
Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas, by Roel Frissen, Ruud Janssen & Dennis Luijer - ISBN: 979-90-6369-434-0. This handbook provides a different way to think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events and provides insight into how to observe and analyze events, understand stakeholders, and define behavioral changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioral changes in event design. This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.

Under Creative Commons
Event Canvas is published under the creative commons Attribution – Non Commercial – No Derivatives 4.0 license. Please note that the use of the free Event Canvas is limited to personal, non-commercial use.