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Darcey Croft is a British entrepreneur Clinical Hypnotherapist, Midwife, and the founder of Sanctum, IVOCKTAIL and Barenaturals.

Career
Croft was trained in clinical hypnotherapy from the London College of Clinical Hypnosis. Having been curious about human potential, she started working on how people could find ways to thrive and be happy instead of struggling.

She started the brand Barenaturals to combined activism and entrepreneurship with a mission to create positive impact products to increase reforestation around the globe in some of the most environmentally and economically challenged places such as Madagascar, Nepal, Haiti and Indonesia. She started up this social enterprise while she was still working as a midwife and hypnotherapist for 20 years.

Barenaturals produces its products from Croft's backyard and procures raw material from small businesses around the UK. Since 2016, one of the notable products of the brand are meditative candles that she sells on Amazon.

Following her recognition as a clinical hypnotist, she set up the wellness retreat Sanctum in her hometown of Beaconsfield. The demands for additional treatments at Sanctum led to her qualify as a facial aesthetics and IV vitamin therapy practitioner.

She launched her Ivocktail Vitamin Therapy Bars in 2018 to expand the access to IV vitamin therapy and booster shots for a wider health-conscious audience.

Croft has been covered in mainstream media such as The Sun, Forbes, Reading Chronicle, Sublime Magazine, and Eloquently Her among others, for her expertise.