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BrandYourself is an Online Reputation Management (ORM) company that focuses on helping individuals with their personal search results. The BrandYourself platform modifies search results associated with a person’s name by using white-hat search engine optimization (SEO) techniques. The web-based software provides tools to boost the ranking of a URL within a search engine, specifically Google. BrandYourself also allows users to track Google rankings of URLs, and are alerted when a page rises or falls significantly within those rankings. The BrandYourself platform offers standard and premium Do It Yourself services, or users can hire the company to employ SEO techniques on their behalf.

History
In 2010, BrandYourself was founded by Pete Kistler, Patrick Ambron, and a third colleague. The BrandYourself concept was inspired by the fact that co-founder, Pete Kistler, was mistaken for a criminal with the same name when interviewing for jobs. Kistler was unable to pay for the services of a reputation management company, so he and fellow co-founder, Patrick Ambron, set to work addressing Kistler’s problem. BrandYourself launched its SEO platform in March 2012 and has accrued over 200,000 registered users.

BrandYourself is based in New York City, New York. Patrick Ambron holds the position of Chief Executive Officer.

The BrandYourself DIY platform
BrandYourself is a web-based platform that provides personal SEO and online reputation management services within the Google search engine. BrandYourself offers its standard DIY service, SEO of three links/profiles (at no charge to the user), and a premium service allows the user to optimize unlimited URLs. The BrandYourself platform takes URLs that the user wishes to have ranked at the top of Google search results. It analyzes the addresses and provides the user with steps to increase their Google ranking. BrandYourself allows users to track the rankings of their optimized URLs and learn who has been using the Google search engine to find them.

Awards & recognition

 * Top 5 Hottest App at SXSW by PCWorld
 * Top 100 Young Start-Ups by The White House
 * Top 5 Collegiate Start-Up by Entrepreneur Magazine
 * Best Bootstrapped Start-Up at SXSW
 * 2011 Young Entrepreneur Award by Small Business Association