User:Bpruffing24/sandbox

This is my sandbox, there are many like it but this one is mine.

=Under Armour Basketball Shoes= The Under Armour brand started out as just clothes mainly for sports, but they have turned into a completely different brand that has been able to compete with the high powers such as Nike and Adidas. Under Armour came out late to the shoe game compared to the bigger shoe brands who have been involved. UA came out with their first running/training shoe in 2006 and then came out with their first basketball shoe in 2010. Since then they have been very successful. Their first basketball shoe line was called the Micro G collection which included four shoes, Micro G Black Ice, Fly, Blur and Lite. Since then Under Armour has created a wide variety basketball shoes based on sponsor design and requests. Since then they have created some of the craziest designs and patters that have ever seen the hardwood. They have come a long way since the first shoe release in 2010, they have made it big time with the big name athletes in all major sports.

College and the Pros
Under Armour has competed fiercely with Nike and Adidas by picking up collegiate schools, they may no have as many but they are making a big impact with the basketball world with teams such as the Maryland Terrapins, Auburn Tigers, Utah Utes and Texas Tech. The Under Armour brand has done a lot with The University of Maryland basketball team more than the rest because the brand is based out of Baltimore. They have also made their impact in the NBA now having a lot of sponsors with players from nearly every team. Brandon Jennings who at the time was the point guard for the Milwaukee Bucks was the face of the first Under Armour basketball shoe.

Technology
Under Armour has been a shoe innovator ever since they released them in 2010, they went from a simple basketball shoe worn on the blacktop to high tech lightweight shoes worn by the best on the hardwood. In one of their latest releases the have incorporated a built in ankle brace, granted that it has gotten a lot of bad reviews but they are doing what the people want them to do. They listen to their customers and have always delivered. The hard work has rewarded them with a very loyal fan base who always comes back to buy their product

Athletes
Under Armour has been stepping their game up recently by acquiring some of the big name NBA stars. One of the biggest recently was Stephen Curry of the [|Golden State Warriors] many others include Raymond Felton, DeAndre Jordan, and Kemba Walker. The brand has many other big name athletes in nearly every sport that can use the Under Armour product. They have been competing with the brands that have been dominating sponsorship's for years and they won't stop until they are at the top of the leader board. And at the rate they are going it wont be long until they an match Nike and Adidas product for product.