User:Bradatpharma

I have worked in the pharmaceutical industry since 1991, working with both US domestic and international markets ranging from Europe to Egypt to Brazil. My main projects in that time have been taking data from varying sources and making it understandable and usable in various levels of an organization. In my previous organization, I created reports used by sales management at area, region, and district levels. My work at this time was focused on using standard office applications to feed data into MS Excel and MS Powerpoint presentations focused on executive summaries. I have also been involved in Social Media / New Media since April 2005 and have done multiple interviews and production for my own show, as well as produced segments for several other PodCasts.

As a member of Novartis' Social Media Catalyst Team, I worked with various Social Media organizations and researched Social Marketing and Social Media in Customer Relationship Management, Word of Mouth Marketing, and Direct to Consumer Marketing. I was a member of the team, made up of global communications and legal members, that created the Novartis Social Media Guidelines and Standard Operating Procedures. I was also on the author team that responded to the US FDA's request for comments as part of their development of Social Media Guidelines. After working in a consulting capacity with the TOBI (a drug indicated for use by patients diagnosed with cystic fibrosis) team, I joined the Multi-Channel Marketing team in May 2010. I am currently a member of the Media & Digital Solutions team responsible for Digital & Consumer Engagement.

bradatpharma Brad at Pharma's Linkedin Profile #iwork@novartis 20:53, 13 April 2011 (UTC)